Advice for home owners January 6, 2025

Tips for Selling your Huntington Beach home quickly

January 9, 2025  |  714-336-0394  |  Scot@CampbellRealtors.com | Broker of Record – Coldwell Banker-Campbell Realtors 

If you’re thinking about selling your home in Huntington Beach and want to do it quickly for top dollar, it’s essential to understand the local real estate landscape. 

Huntington Beach, known for its coastal charm, fantastic weather, surf culture, and desirable location. Post Covid, it remains a hotspot for Inland Empire, Los Angeles County, and Inland Orange County buyers looking to join the coastal lifestyle.  Surf City is also a very attractive second home destination for buyers residing in southern Nevada and the Phoenix valley.  

It is a vibrant market and homes can move quickly, but competition also ramps up seasonally  among sellers. Staying up to date on trends—like Days of Supply, Average Days on Market, seasonal selling patterns, and neighborhood-specific activity—is key. By leveraging local insights and effective marketing, you can strategically position your home to attract buyers and increase your chances of selling quickly for top dollar.

Getting Your Home Ready for a quick top dollar sale

First impressions are everything! To make your home stand out to prospective buyers in Huntington Beach, invest time in improving its overall presentation. Your best return on investment is:  Pre-packing items you do not need, cleaning, painting, and sprucing up the softscape.  

Start by decluttering to create an open, spacious feel—buyers appreciate a clean and organized home. Don’t overlook small repairs like leaky faucets, scuffed walls, or loose fixtures; these minor issues can influence how buyers perceive your property. 

Staging will showcase your home’s best features and improve the apparent functional utility of the floorplan.  This effort can lead to faster offers and potentially higher selling prices. Most homes benefit from professional staging, the Realtor you hire should offer staging advice. 

Smart Marketing Strategies for Home Sellers

Effective marketing is crucial to selling your home quickly in Huntington Beach’s competitive market. 

Your Realtor should hire a professional photographer to create the best image package possible for your property including: Enhanced still images, video, aerial drone shots, 3D virtual tour, and 2D floorplan drawing.  

High-quality images, virtual tours, and 2D floorplan drawing are a must; they provide buyers with a clear vision of your home’s potential and allow them to explore it virtually. Drone footage and professional videos emphasize unique features, such as proximity to the beach, unique location, spacious backyards, and special amenities. 

The marketing of your home should include all the most effective advertising channels & techniques:  Realtor MLS, listing platforms (Zillow, Realtor.com, Homes.com, Redfin, etc) to maximize your home’s visibility online, Social Media (Instagram & Facebook), For Sale Sign, Color Flyer, Direct Mail, eMail, Text Messaging, Broker Preview, Open Houses, Single Property Website, YouTube,  Geofencing, and Area Realtor Notification are all effective in attracting qualified buyers. 

The Significance of Properly Pricing Your Home

Pricing your home correctly is essential to securing a quick top dollar sale in Huntington Beach. Overpricing can turn away potential buyers resulting in a costly pile up of days on the market. Buyers believe that homes that have been on the market for a long time are either undesirable or over priced. You never want your home to sit on the market for weeks or months. A well-researched pricing strategy ensures you’re competitive and attractive to buyers. Start by hiring a Realtor who is an expert on pricing.  Someone with appraisal experience who follows the market conditions very closely.  A good Realtor will use a comparative market analysis (CMA) to see how similar homes in Huntington Beach are priced, how many offers have they received, how long they have been listed, and what the homes in escrow are scheduled to close for.  Of course, factors like ocean views, beach proximity, upgrades, and features unique to your property will all be considered.  The current demand relative to the number of homes listed (Days of Supply) and mortgage rate fluctuations will also play a role in determining the ideal price. 

Striking the right balance helps attract serious buyers who recognize your home’s value. When all works as planned, your home will be in escrow within 7 to 21 days.

Important tip:  It will most likely take you a few weeks, or possibly a month to get your home ready for sale.  The Realtor you hire should show competence in the ability to help you prepare the home for the market, and pricing expertise, but the competitive market analysis used to price your home should not be done until just prior to going active in the Realtor MLS.  The market will change just a little or possibly a lot in the weeks you spend preparing your home for the market. It is always best to use the most current data available to price your home.  

Do not make the mistake of listing your home with a Realtor who quotes you the highest list price rather than articulating the most effective marketing plan for your home.  You will get top dollar by listing with the Realtor who does the best job helping you prepare your home for the market, creates the best quality image package, and uses the most effective marketing channels to advertise your home.    

Selecting an experienced Huntington Beach Real Estate Agent is critical to your success

While it’s possible to sell your home on your own, partnering with an experienced real estate agent in Huntington Beach can simplify the process and improve your results. A knowledgeable agent brings expertise in the local market, sharp negotiation skills, and access to a network of potential buyers. They’ll guide you through every stage, from market timing, preparing the home, determining the perfect listing price, marketing your home effectively, and managing the escrow to insure the on-time closing. With their support, you can focus on your next move while they handle the complexities of the transaction.

Think twice before listing your home with a big “Team” or “Group”  

Big “teams” tout their successful closing of many homes and perhaps being #1 in the city, state, or universe. But, to achieve their ranking, the junior associates on the team (perhaps 5, 10, 20 or more) give “credit” for their sales to one “team leader”.  When listing your home, you may speak to that team leader initially, but your file will be passed to a junior associate for the remainder of the transaction. The junior associate will have nowhere near the education, experience, and skill to be found in a top-producing individual Realtor working in your market that you could have hired. If you choose an individual top producing Realtor, the important agent tasks of your transaction will not be delegated to a junior associate. 

While interviewing top individual Realtors, make sure they have assistants who help with photography, marketing, and transaction paperwork.  You want to be sure your agent is available on short notice to show your home when prospective buyers call, text, or email!

Conclusion

By selecting the right Realtor, you’ll set yourself up for a successful and timely sale at top dollar.