March 5, 2026 – Scot Campbell – Real Estate Broker | 714-336-0394 | Scot@CampbellRealtors.com | Broker of Record – Coldwell Banker-Campbell Realtors
Sites like Zillow, Realtor.com, Homes.com as well as brokerage IDX websites will only have a single exterior photo for closed, expired, cancelled, and leased listings.
For a number of years, many buyers who complete purchases of homes have requested that the interior photos, floorplan drawings, and 3D tours be removed from real estate websites.
However, in our area, the California Regional Multiple Listing Service (CRMLS) rules prohibited removal of the photos after the property status changed to closed, canceled, expired, or leased.
Now, in an effort to bolster consumer safety and confidence, CRMLS has decided to now automatically remove all photos except the primary photo from listings, both current and historical, in finalized statuses (Closed/Leased/Expired/Canceled) from IDX syndication (which is the system that feeds real estate websites like Zillow, Realtor.com, Homes.com, and brokerage websites).
Updated “Rule 19.2.4: Display Context (IDX)” reads as follows: Participants and Subscribers shall not display confidential information fields, as determined by the MLS in the MLSs’ sole discretion, such as that information intended for Buyer Brokers rather than consumers. Participants and Subscribers shall not display any photo or Media other than the primary photo for any CRMLS Listing Record in a status of Closed/Leased, Expired, or Cancelled.
Here is the text of the recent announcement:
“CRMLS implemented this rule to ensure consumer security. We get frequent requests from agents and their clients to remove photos of a closed property so that a homeowner’s privacy isn’t violated.
Recently, media outlets have reported that, nationally, there’s been an increase in criminal activity in areas that have multiple images of a sold property from public real estate listing portals. From using interior photos as burglary blueprints to fraudulently repurposing photos for fake listings, there is real concern about leaving such information available on the internet for anyone to see.
Per this Fox News report, “Listing photos often stay online long after a home is sold. That means photos of your home, taken when you listed it three, five, even 10 years ago, could still be sitting there right now showing every room, every door, every window and exactly where your security cameras are mounted.”
To proactively combat potential criminal activity and assuage consumer concerns, CRMLS found the most efficient answer was to remove all but the primary photo of a listing in IDX syndication to public portals.
To be clear, the photos will ONLY be removed from IDX syndication. Listing photos in the MLS will NOT be affected. That means the MLS remains a valuable resource of listing data for agents to use in their routine office work, such as compiling CMAs. Listing images will remain on historical records in the MLS, they simply won’t be publicly available.
You may be wondering what the exception of the “primary photo” means. In your listing, you’ll find a space to designate the first image in a listing’s photo library. That’s the primary slot. That image alone will remain in IDX syndication, so please choose it accordingly.
CRMLS users don’t have to take any action. We will handle the removal of photos. This is a new, ongoing, automated security process that will help protect consumers and save agents time. Agents and brokers still retain the usual rights to their images.
While this may seem like some monumental shift in how listing photos are handled, this is actually only going to affect the general public, not the average MLS user.
Keeping photos of a lived-in home’s intimate details off the internet helps homeowners sleep at night. We are happy to help facilitate any and all means to alleviate consumer anxiety while providing continued service to our brokerage community.”
This is a Deep Dive Article which helps homeowners understand the “Loop Holes” in the tax code for their principle primary residence.
The fact is, many homeowners feel “trapped “ in their home due to various taxes, and for many there is no reason to postpone the move they would like to make.
Get ready for a long read, because this article explains in detail the techniques homeowners use to legally reduce and eliminate taxes when they sell their home:
Let’s start with how homeowners can transfer their low property tax assessment to another property thereby keeping their current Low Property Taxes:
LOOP HOLE – Proposition 19:
Prop 19 makes it possible for age 55+ homeowners to transfer the low property tax assessment for their personal residence to another home anywhere in the State of California.
According to its supporters, Proposition 19 was designed to benefit California’s housing market, provide tax savings for homeowners and create new homeownership opportunities.
Homeowners who are 55+ or severely disabled can transfer the property tax base of their existing home to another home anywhere in California, regardless of price, to be closer to family or medical care, downsize, or move to a home that better meets their needs without a property tax increase (with an adjustment upward to their tax basis if the replacement property is of greater value).
Allows wildfire victims to transfer the property tax base of their damaged home to a replacement home anywhere in California.
Creates housing opportunities to build more senior housing and retirement communities.
Opens up more housing inventory in neighborhoods throughout California, providing homeownership opportunities for renters, young families, and first-time homeowners.
Here is a Q&A for Proposition 19 which should answer your questions:
What are the new rules for homeowners to transfer their low property tax base to another home under Prop 19?
Older homeowners, those who are severely disabled, or victims of wildfires or natural disasters can move anywhere in the state without location restrictions.
Qualified homeowners can transfer their existing property tax base to another property regardless of the cost of the replacement home (with an adjustment upward to their tax basis if the replacement property is of greater value).
Homeowners can transfer the property tax base of their existing home to a replacement home up to three times.
The original property and the replacement property must be the principal residence of the homeowner.
Who is eligible to access these new tax benefits?
Homeowners who are 55 years or older
Severely disabled
Victims of California wildfires or natural disasters
How does Prop 19 work when purchasing a new home for the same price (or less) than the original home?
If the purchase price of the replacement home is equal to (or less than) the sales price of the existing home, even if the replacement home is in another county, the tax base of the replacement home will remain the same as the original residence. (“Sales price” means full cash value.)
Example #1: A senior couple on a fixed income lives in a home valued at $600,000. They pay $2,200 in property taxes (based on the $200,000 original purchase price). They find a $600,000 home to purchase near family in another county but can’t afford the new $6,600 annual property tax bill that comes with moving – it could cost $4,400 more in annual property taxes to move.
Under Proposition 19: The senior couple can purchase the $600,000 home in another county without a property tax increase. Prop 19 allows these homeowners to transfer the tax base of their original home to the replacement home, saving $4,400 in annual property taxes.
How does Prop 19 work when purchasing another home that costs more than the sales price of the original home?
If the sale price of the replacement home costs more than the price of the existing home, qualified homeowners can blend the tax base of their original home with the tax base of the new home. The new, adjusted property tax base of the replacement home takes the tax base of the original home and adds the difference between the sale price of the new home and the original home. (“Sales price” means full cash value.)
Example #2: Another senior couple with a home valued at $600,000 (also paying $2,200 in property taxes) wants to downsize from the two-story home that is too big for their needs, is too expensive to maintain, and has stairs that are difficult for them to use. They want to downsize to a more manageable home in a newly built retirement community nearby for $700,000, but they can’t afford the $7,700 spike in property taxes that comes with moving.
Under Proposition 19: This couple will save $4,400 in annual property taxes. Prop 19 allows homeowners to keep their existing Prop 13 tax base and transfer it to a more expensive home. The property tax base of the new home is determined by adding the difference between the sales price of the replacement home ($700,000) and the original home ($600,000) to the tax base of the original home ($200,000). In this example, the couple would pay $3,300* in property taxes, instead of $7,700 in property taxes. (*The tax savings could be greater depending on the definition of “equal or lesser” value). Prop 19 Sample
What was the law before the enactment of Prop 19?
Under Prop 60 and Prop 90, seniors and disabled homeowners faced location and price limits, were restricted to transfers within the same county (with some exceptions), could only transfer if the price of the replacement home was less than or equal to the value of the original home, and were only allowed one transfer.
If an eligible homeowner used their one-time base year value transfer under Proposition 60/90, can they transfer that base year value three more times under Proposition 19?
Yes, according to the Board of Equalization,* three transfers under Proposition 19 will be allowed regardless of whether a property owner transferred a base year value in the past under Propositions 60/90 and Proposition 110. Future legislation may impact the operation of Proposition 19 and any updates will be posted on the Board of Equalization’s website.*
The Board of Equalization has posted on its site the above FAQs addressing the purchase or sale of property prior to April 1, 2021. These questions are qualified with the following disclaimer:
Proposition 19’s provisions will become operative on February 16, 2021 (intergenerational transfer exclusion) and April 1, 2021 (base year value transfer).
Unfortunately, Proposition 19 did not have companion legislation that would have clarified a host of issues. Therefore, these frequently asked questions (FAQs) are intended to help property taxpayers navigate those new provisions in light of Proposition 19’s lack of clarity or silence.
It is anticipated that these FAQs will be updated periodically with additional questions, particularly if legislation is enacted or further guidance is issued by the Board.
Please check back often for updates. https://www.boe.ca.gov/prop19/#FAQs
The information contained herein is intended to provide general information and is not intended as a substitute for individual legal advice. Specific examples used are only general examples, and the actual amount of property taxes owed for any person will depend on the specific situation of the individual and a wide variety of other factors. Therefore, all persons are directed to seek the advice of an attorney regarding their specific tax and legal situation.
If you are the surviving spouse, you most likely have zero capital gains taxes to be concerned about due to Stepped Up Basis. Also, if you have lived in your residence for two out of the last five years, you may qualify for a $250,000 or $500,000 exemption under IRS Section 121. Here is how these loop holes work:
LOOP HOLE – Stepped Up Basis:
This IRS rule allows the surviving spouse to sell “capital gains tax free” within 12 months of date of death (of spouse).
After 12 months, Stepped Up Basis can be combined with IRS Section 121 to get an additional $250,000 capital gains tax free provided home is still the principle primary residence.
According to an informative article written by Kimberlee Leanard in Seeking Alpha, a “step-up in basis” is an adjustment to the value of appreciated assets upon inheritance.
Here is a Q&A for Stepped Up Basis which should answer your questions:
What Is the Step-Up in Basis?
Personal residences can appreciate massively before they pass to heirs. It is not uncommon for a personal residence owned for 20 years in coastal areas of California to appreciate $500,000, $1,000,000, $2,000,000 or more.
When someone inherits real estate and later sells it, the IRS allows the date of inheritance to establish the cost basis rather than the date of purchase by the person it was inherited from. This allowance by the IRS is called “Step-Up Basis”.
The “step-up in basis” is part of the IRS inheritance tax rules that allow the person inheriting an asset to use the fair market value of the asset at the time of inheritance as the cost basis for taxes when selling the asset. It is designed to reduce the capital gains tax for heirs on inherited assets.
Note: It’s important to understand that a step-up in basis only happens after a benefactor dies—taxes on assets transferred before death are subject to the original cost basis.
What is the Purpose of the Step-Up In Basis?
The rationale behind this rule is that property may have been held for many years, if not decades, with considerable gains. Taxing the asset based on the original purchase price can seem unfair and, in some cases, cannot easily be determined if the original purchase records exist.
For example, an Orange County, CA home purchased in 1950 may have only cost $10,000 at the time. If this home transfers ownership upon the owner’s death in 2022, and is valued at that time at $950,000, the beneficiary could be responsible for a $940,000 taxable capital gain if they were to sell the property at that time.
By using the IRS inheritance tax rules, “step-up in basis”, the beneficiary’s adjusted cost basis becomes the $950,000 (appraised) value of the home at the time of death and they do not inherit the huge unrealized capital gain liability for the prior 71 years.
How Step-Up Basis Is Calculated?
The step-up in basis is calculated based on the date of death. This calculation is relatively simple; a snapshot is taken of the fair market value on the date of death. For investment real estate or personal residences, a fair market value appraisal is used to determine value on the date of death.
Step-Up In Basis Examples
Let’s look at an example to determine how the step-up in basis works.
Example #1:
Bill & Sue are a married couple. They purchased their personal residence in 1970 for $25,000 in Southern California, a community property state.
The couple created a revocable living trust in 2000, placing all of their assets in it. Bill died in 2022. At the time of his death, the personal residence was free of loans and valued at $1,525,000. This is the new cost basis for Sue on the personal residence which is now owned by her alone.
Sue can afford to stay in the home because the house is free of loans and the property taxes remain very low thanks to Proposition 13. So, she elects to spend the rest of 2022 living in the home and celebrate one more holiday season at her personal residence.
In early 2023, Sue decided to go live closer to her daughter and grandchildren, so she sold the property for $1,600,000 netting $1,520,000 after closing costs and a few repairs. Since the “step-up basis” is more than her net proceeds, there is no capital gain tax on the $1,520,000 proceeds from the escrow.
Sue buys a townhouse near her daughter for $520,000 and puts $1,000,000 into a safe investment which pays her $4,000 per month to supplement her other retirement income. She can afford to travel with her daughter and friends when the opportunities arise, and she lives very comfortably.
Example #2:
Robert & Darlene are a married couple. They have a son named Robert Jr. and daughter named Jane. Robert & Darlene purchased their personal residence in 1980 for $50,000 in Southern California, a community property state.
The couple created a revocable living trust in 2000, placing all of their assets in it. Robert died in early 2022 followed a few months later by Darlene. At the time of her death, the personal residence had a loan balance of $500,000 and valued at $1,900,000. This is the new cost basis for Robert Jr. and Jane who inherited the property 50% each upon the death of their father and mother.
Both Robert Jr. and Jane live outside of Southern California. Neither of them wants to live in the old family home (and buy the other out).
Due to Proposition 19, which was enacted in 2021, the property taxes will increase to approximately $21,000 since neither Robert Jr. or Jane are able to move into the property and claim an exemption.
Living outside the area, neither Robert Jr. nor Jane can effectively manage the old family home as a rental. The increase in property taxes to $1,750 per month, mortgage payments, insurance, maintenance, plus the cost of a property manager makes the cash flows from renting the property unattractive.
In early 2023 when Robert Jr. & Jane learn IRS inheritance tax rule “step-up basis” allows them to receive the proceeds from the sale of the house “tax free”, they decide to sell the property for $1,900,000. They net $1,800,000 after deducting accumulated interest, closing costs and a few repairs. The “step-up basis” is more than their net proceeds, so there is no capital gain tax on the proceeds from the escrow after paying off the $500,000 loan. The net after paying off the loan for the property is $1,300,000, so each gets a wire transfer of approximately $650,000 at close of escrow.
Robert Jr. uses the proceeds to pay off his mortgage and takes early retirement. Jane uses her funds to pay for college for her two children, and the remainder goes into investments to fund her future retirement.
What is the Bottom Line?
The step-up in basis is a valuable way for beneficiaries to preserve their inheritance. It allows them to use the present-day market value of assets rather than original purchase prices, often saving considerable amounts in capital gains taxes when assets are ultimately sold.
Here is the original article from Kimberlee Leanard, information on Proposition 19, and other articles on the subject:
Section 121 is an IRS rule that allows you to exclude from taxable income a gain of up to $250,000 from the sale of your principal residence. A couple filing a joint return gets to exclude up to $500,000 provided they qualify.
To get the exclusion a taxpayer must own and use the home as their main residence for a period adding up to two years out of the five years before it is sold. Verify the date(s) of your occupancy of the home with your tax advisor based on past tax returns.
The Section 121 Exclusion, also known as the principal residence tax exclusion:
It lets people who sell their primary homes put the proceeds from the sale into another home without having to pay taxes on the gain.
There is no requirement that proceeds from a home sale be used to purchase another home in order to claim the exclusion.
U.S. taxpayers also qualify for the principal residence tax exclusion if the principal residence is outside the United States.
Here is a Q&A for IRS Section 121 which should answer your questions:
What type of sales do not qualify for Section 121?
The exclusion is tailored to deny similar tax benefits to investors who buy homes for rental.
People who sell secondary residences such as vacation homes cannot use the exclusion.
The main restriction on using the Section 121 exclusion is the ownership and use test.
This requires that the taxpayer has owned the home and used it as a primary residence for at least 24 months out of the previous 60 months. The 60-month period ends on the date the home is sold. The 24 months do not have to be consecutive.
For instance, a taxpayer could qualify for the exemption if the taxpayer lived in the home for a year, moved out for three years, and then used it again as a primary residence the last year. Also, the ownership and use tests can be met during different two-year periods.
A homeowner who uses the home for business purposes, such as rental property, for part of the preceding five years would only be able to excluded a portion of the gain, however. The amount of the gain that can be excluded is determined by the proportion of time the home was used for business purposes. For a taxpayer who lived in a home for two of the five years and rented it for three of the five years, for example, three-fifths of the gain on the sale could not be excluded. That portion of the gain would be treated as income.
Another limitation on the exclusion is that the taxpayer can only use it every two years. If a taxpayer sold a home and took the exclusion at any time during the two years before the date of the home’s sale, the exclusion wouldn’t apply.
Special Exemptions for change of employment and health issues:
There are some special cases when a home seller can use the exclusion test more liberally. For instance, when a home seller has had a change of employment or had health issues or experienced other unforeseen circumstances.
There is also a specific provision for taxpayers or their spouses who are serving in the military and have been stationed for more than 90 days more than 50 miles from home or ordered to live in government housing. In these cases, the taxpayer can elect to suspend the usual five-year period for up to 10 years. A similar exemption applies to taxpayers or spouses in the government foreign service or intelligence community.
Summary: A home that has been a principal residence for 2 out of the last 5 years and was not a rental for any of that period can qualify for significant tax reduction using the Section 121 Exclusion
Section 121 allows the excluding from income up to $250,000 for an individual taxpayer and $500,000 for a couple filing jointly. The exclusion is only for people who own and use a property as their primary residence for two of the five years before the sale.
Section 121 cannot be used by real estate investment properties, rental houses, second and vacation homes, or business property.
Section 121 can only be used once every two years.
Keep in mind, the amount of capital gains which exceed the Section 121 exclusion will be taxed by both the IRS and the State of California.
If you have a highly appreciated home where the gain is well above the Section 121 exclusion, it is essential that you discuss your tax situation with your CPA to consider all the alternatives which may defer or eliminate capital gains taxes.
Here is the most important piece of advice I can give you: Seek Tax Advice Before Transacting! The information contained herein is intended to provide general information and is not intended as a substitute for individual legal advice. Specific examples used are only general examples, and the actual amount of capital gains and property taxes owed for any person will depend on the specific situation of the individual and a wide variety of other factors. Therefore, all persons are directed to seek the advice of an attorney regarding their specific tax and legal situation.
Real Estate Marketplace Observations by Scot Campbell – Real Estate Broker
BACKGROUND: The sale of a significantly appreciated personal residence often requires the payment of substantial capital gains tax on the profit exceeding the $250,000 per spouse IRS Section 121 threshold.
Some long-term homeowners are fortunate enough to have much more appreciation: $1 to $4 million is certainly not uncommon in Coastal Orange County. There is little appetite for such long-term homeowners to sell when capital gains taxes can take 35+ percent of the profit over the $250,000 per spouse threshold.
HOMEOWNERS OFTEN ASK ME: How can I reduce capital gains taxes when selling my long term home now that I want something more suitable for my current lifestyle (or budget)?
Option #1: There is little or no capital gains taxes due if Stepped Up Basis is applicable: The “step-up in basis” is part of the IRS inheritance tax rules that allow surviving spouse inheriting an asset to use the fair market value of the asset at the time of inheritance as the cost basis for taxes when the asset is sold.
Translation: A widow(er) who has lived in the long term principle primary residence can sell the property and have very little or no capital gains taxes due relating to the appreciation which occurred from the date of purchase until the date of death of their spouse. Additionally, if after the date of death of their spouse the home has appreciated $250,000 or less, and the home has been the principle primary residence of the surviving spouse for 2 out of the last 5 years, then there will be no capital gains tax due for the period after the date of death until the sale (IRS Section 121).
So, when Stepped Up Basis is applicable, there is no “capital gains tax” reason which would limit the desire of a widow(er) to downsize to another property or relocate closer to family or friends.
Furthermore, Proposition 19 has eliminated the transfer of the low property tax assessment to adult children who inherit the home, unless they move into the property making it their principle primary residence. So, after Proposition 19, there is no incentive to keep the family home so adult children can inherit it to keep as a “rental”.
Option #2: Rent Out Existing Home, then Buy or Rent a More Suitable Home: A very simple option is to rent out the existing home, and then Buy (if you can qualify without the sale of the existing home) or Rent a home which is better in terms of location, layout, size, and monthly budget. Rental income from existing home funds the payments (or rent) on the new home.
Important: The existing home reduced capital gains rate (IRS section 121), $250,000 profit exemption per spouse, expires on the 3-year anniversary of the date you move out (so selling before the 3 year deadline is advisable). Or, once the existing home is considered a “rental” under the tax code, you could potentially do a 1031 Tax Deferred Exchange into another rental property which has better cash flows or is better located for ease of management. When the existing home is rented out for the long run or exchanged into another rental, the equity in the existing home has been converted to “an investment” which generates income. The rental income is taxable, but capital gains taxes are deferred.
Option #3: Sell Existing Home using a Traditional Installment Sale: One well known strategy for homeowners (who own their home Free & Clear) is to defer and potentially lower capital gains taxes by breaking up the cash flows from the sale over several years using a Traditional Installment Sale (Seller Carry Back Loan). Home sellers like that Interest income from the carry back loan is higher than a bank savings account, and it is nice to collect interest income on money that would have been paid in taxes (if all proceeds were paid out at close of escrow). Although a large down payment can reduce risk to acceptable levels, some home sellers do not like the risk of missed or late payments and would prefer not to worry about an “early payoff” (which would trigger capital gains taxes).
Option #4: Sell using a Structured Installment Sale: A strategy with less credit risk which homeowners are using to break up the cash flows from the sale over several years is the “Structured Installment Sale” with installment payments made by *A+ Rated Life Insurance Company. Unlike a Traditional Installment Sale, the (annuity) payments are reliably made, and there is no risk of an early payoff.
Other things homeowners like about Structured Installment Sales: The house does not have to be Free & Clear. At closing, the buyer obtains a new loan (or pays cash), and the existing mortgage is paid off. A “chunk of money” can be taken out of the escrow to buy another home (verify tax considerations for these funds), then the balance of the escrow proceeds are taken in the form of reliable monthly installments (annuity from *A+ Rated life insurance company at possibly a much lower capital gains tax rate than if all the funds were paid at the closing).
Important – This article is Not Intended to be specific tax advice: Receiving rent or installment payments from either type of Installment Sale tends to be more beneficial under the tax code when ordinary income is low (often when one is retired). Do NOT sell a highly appreciated home/investment property or attempt to do a 1031 Exchange, Installment Sale, or Structured Installment Sale without advice from a CPA/Tax/Legal Expert who understands your complete situation. Advice and council of a Realtor and Qualified Insurance Broker who are familiar with the IRS rules & best practices are an absolute necessity prior to entering into a purchase contract involving a Structured Installment Sale. *A+ Rating from AM Best.
September 1, 2025 | 714-336-0394 | Scot@CampbellRealtors.com | Broker of Record – Coldwell Banker-Campbell Realtors
In a high-demand market like Huntington Beach, standing out as a seller is key.
I’m Scot Campbell, the #1 Realtor in Huntington Beach for 2024 and 2025 according to RealTrends verified rankings as published in the Wall Street Journal. I will share with you what I do for my seller clients to sell their Huntington Beach home quickly.
With buyers coming from LA, the Bay Area, Nevada, and beyond, let me show you how to position your home for maximum impact and top-dollar results.
First impressions matter.
Preparing your home is the foundation for a fast, successful sale. Start by decluttering—create clean, open spaces that let buyers envision themselves living there. Tackle the little things: leaky faucets, chipped paint, squeaky doors. These small fixes go a long way.
And don’t underestimate professional staging. It highlights your home’s best features and makes it emotionally compelling for potential buyers.
Next comes marketing—and this is where top-tier results are made.
I invest in high-quality photography, cinematic video, drone footage, 3D virtual tours, and 2D floorplans. These aren’t extras—they’re essentials in today’s market.
But visuals are just the beginning. I use a full-scale marketing plan: MLS, all the big real estate websites, social media ads, digital geofencing, targeted email campaigns, direct mail, open houses, and more to maximize visibility and attract qualified buyers.
Pricing your home correctly is everything.
Overpricing can lead to longer market times and a lower final sale price.
That’s why I provide a very accurate estimate of fair market value —looking closely at competing listings, recent sales, neighborhood trends, home features, ocean views, and beach proximity.
And because the market can shift quickly, I always finalize pricing just before listing, so it’s based on the most up-to-date data.”
When it comes to choosing a Realtor, experience truly matters because some homes and markets require a shift in strategy.
Savvy homesellers who want the best service avoid real estate ‘teams and groups’. It is a bit like using a big law firm. You will talk to a partner in the firm initially, but then your file will get passed to junior associates with much less education, experience, and knowledge.
When you work with me, I personally handle your transaction. That includes the preparation, negotiation, paperwork, and closing.
Selling your home in Huntington Beach does not have to be stressful, and it does not have to take a long time.
With the right preparation, smart marketing, accurate pricing, and a proven local expert by your side, you’ll get the results you desire.
Scot Campbell is the #1 Ranked Agent in Huntington Beach for both 2024 and 2025!
REAL TRENDS Verified Individual Agent Rankings by City
>Huntington Beach, Ca:
>Award: America’s Best by Volume
>Individual Agent: Scot Campbell
>Company: Coldwell Banker – Campbell Realtors
>2024 #1 RANK: $40,821,450 ~ Based on 2023 sales data
> 2025 #1 RANK: $67,360,000 ~ Based on 2024 sales data
RealTrends agent rankings have been featured in The Wall Street Journal, Newsweek, Inman, HousingWire, RISMedia, The Real Deal, and many other national & local news outlets.
Verified City Rankings – RealTrends announced the expansion into local city rankings in 2024! Scot Campbell was Ranked #1 Individual Agent for Huntington Beach in the inaugural local city rankings, and the recent Verified 2025 Agent Rankings show he is again the #1 Individual Agent in Huntington Beach!
This Verified City Rankings program allows for top performing real estate agents and teams to join the industry’s most exclusive & verified list of real estate professionals.
The rankings allows the national power of RealTrends to shine a congratulatory spotlight on the top realtors working in local markets across the United States.
Verified Performance – RealTrends Verified analyzes Brokerage, Team, & Agent performance data, spotlighting the top 1.5% of real estate pros.
Track Record – RealTrends has been tracking and analyzing real estate performance data for 30 years.
Discovery – RealTrends helps benchmark Brokerages, Teams, & Agents against their competition and unlocks unique insights into their performance.
RealTrends Verified City Rankings makes it easier for home sellers to discover the agents that really dominate the market in their city.
To all my clients, it is an honor to receive this award!
I am very grateful to my past & current clients for their support, and their kind words… many naming me the “Best Realtor” in Huntington Beach in their testimonials.
Having thoughts of Selling? I can answer all your questions, and if relocating is your desire after considering your options, I will help you prepare your home for the market and sell it for top dollar.
I am available my mobile phone/text: 714-336-0394 or email: Scot@CampbellRealtors.com
Scot Campbell is the #1 Ranked Huntington Beach Real Estate Agent for both 2024 & 2025 according to REAL TRENDS
By Scot Campbell, Realtor 06/26/25 | Sources: Reports on Housing, Realtor MLS, NAR, Wikipedia
I have been selling real estate for over 30 years in Huntington Beach, and I have a formal education in real estate finance and economics.
So, my friends, past clients, and family often ask the familiar question: “How is the Market?”
The answer to that question is best answered by looking at what I consider the best indicator of market conditions. That “metric” is called the Days of Supply, and it is defined by:
The number of days it would take to sell every home currently on the market at the present rate of home sales if no new listings came onto the market.
Days of Supply will tell you if we are in a Buyer’s Market, Seller’s Market, or Balanced Market.
A reading below 60 days is a Strong Seller’s Market, over 120 days is a Strong Buyer’s Market, in between 60 and 120 is a Balanced Market.
Hands down, Days of Supply is “The Best” indicator of what to expect if you put your home on the market. Using data I have recorded in my spreadsheet for over 10 years, I give clients like you an accurate prediction of market conditions so you can correctly price your home.
Last year at this time, we were experiencing Seller’s Market conditions with a reading of 54 days.
But the last six months has seen a lot of market distractions: LA Fires, stock market fluctuations, tariffs, international politics, etc.
Since January, we have seen the Huntington Beach Days-of-Supply go from 81, to 119, Back down to 64, then up to 105, and now all the way back down to 60.
So, as of June 19, 2025, the Days-of-Supply is a Balanced Market but it is trending back toward the Seller’s Market range.
What does this mean for the market?
In contrast to 2023 and 2024 when nearly every home sold quickly, we are now seeing Some homes which sell, and others that do not.
The New Normal is for homes to be on the market for weeks or months, rather than just hours or days like previous years.
Successfully finding a buyer in June 2025 is a combination of preparation, correct pricing, and aggressive marketing.
Listing with the right broker really matters this year!
February 2, 2025 | 714-336-0394 | Scot@CampbellRealtors.com | Broker of Record – Coldwell Banker-Campbell Realtors
It is a pleasure to answer this question because I am a Huntington Beach Realtor who stands out from all the rest.
There are many estate agents you can hire to help you find a home to purchase in Huntington Beach, but which one is right for you?
Certainly, not all real estate agents are the same. You might have a family member that is an agent who you can trust, but they are not an expert in your area… and they do not do very many sales. There are eager and available new agents who have closed no sales, and nearly retired older agents who have closed 100s. Some agents are very nice, and others are not as nice. Some agents will only search for properties in the Realtor MLS, and others will help you find off-market homes in addition to the homes which can be found online.
So, when choosing a real estate agent to help you find a Huntington Beach home to purchase, you can consider their experience, reputation, and services they offer. You can also ask for a list of recent clients, or ask friends and family for recommendations.
Experience
Scot Campbell: Has a total of 38 years of experience and is at Coldwell Banker.
He received his State of California real estate license in 1986 and obtained his State of California real estate broker’s license in 1990.
He was Certified by the State of California to do real estate appraisals in 1992.
He has brokered over 3,500 homes and is certain to have experience in the area of Huntington Beach you want to purchase.
Reputation
Clients love Scot Campbell: Nice and easy to work with. He is the Realtor recommended by your Huntington Beach friends, family, and neighbors.
He works at the conveniently located Coldwell Banker-Campbell Realtors office on Pacific Coast Highway that you have passed by many times when driving around town.
He has all 5-Star Reviews from his past clients on Google and Zillow.
There are many testimonials on his website from recent satisfied clients.
Services
Local knowledge: Scot Campbell understands there are important considerations that you have in determining where you want to live. School districts, nearby recreation, shopping, and neighborhood vibe are all important. He has the local knowledge to help you pick the area that is most suited to your desires.
Expert in Creating Automatic Searches in the MLS: Scot Campbell understands the powerful features of the Realtor MLS. As an expert, he can set up automated searches that ensure that you will be notified about every property that comes available which meets your parameters of location and features.
Touring Homes: Scot Campbell is available to show you homes when you want to see them. And, if that means weekends or evenings, that is no problem. If for some reason he has a conflicting appointment, he has a licensed realtor assistant who can jump in to show you property(s) on short notice.
Valuation & Analysis: Scot Campbell will point out the most important valuation considerations associated with homes you are considering. There is no “perfect” house, but he will make sure you are aware of things which may make the home challenging to sell once you are ready to move to a bigger, better, or more manageable home.
Valuation: Scot Campbell has years of experience in valuing property and has done 1000s of certified appraisals in the past. He will provide sales comparables so you can feel comfortable about placing an offer on the homes which you would like to buy. Sometimes it is necessary to pay full asking price to purchase a home, but Scot will make sure you are not “overpaying” for the property.
Guidance: Scot Campbell has brokered over 3,500 homes. He effectively guides clients through the inspections, disclosures, escrow, and finalization of the transaction.
Other things to consider
Awards: Scot Campbell was ranked as the #1 individual real estate agent in Huntington Beach in 2024 by the Real Trends verified city rankings.
Education: Scot Campbell has a Bachelor of Arts degree in real estate finance from California State University, Fullerton. He did his graduate studies in Real Estate Economics. His education includes much more completed real estate related classwork than most other real estate professionals in California.
Licensed Broker: Scot Campbell is a licensed real estate broker. Most other Realtors you will encounter in Huntington Beach have a real estate sale license and must work under a supervising broker. To sit for the broker’s exam in the State of California, the applicant must have completed eight college level real estate courses and have documented four years of full-time real estate sales experience.
Office Location: Scot Campbell has a brick-and-mortar office at 1720 Pacific Coast Highway in Huntington Beach with free parking and highly accessible bottom floor office with no stairs for customers to climb.
Individual Agent: When you hire Scot Campbell as your Realtor, he is the agent you will be working with on your transaction. Unlike the Big Teams, you do not have to worry about your file being delegated to a less experienced or recently licensed agent.
February 2, 2025 | 714-336-0394 | Scot@CampbellRealtors.com | Broker of Record – Coldwell Banker-Campbell Realtors
It is a pleasure to answer this question because I am a Huntington Beach Realtor who stands out from all the rest.
There are many estate agents you can hire to sell your Huntington Beach home, but which one is right for you?
Certainly, not all real estate agents are the same. You might have a family member that is an agent who you can trust, but they are not an expert in your area… and they do not do very many sales. In your neighborhood there are new agents who have closed no sales, and a few older agents who have closed 100s. Some agents are very nice, and others who are not as nice. Some agents will tell you to just sell your property “as-is”, and others will help you prepare your home for the market recommending improvements that have a positive return on investment. Some agents use an old phone to take pictures, and others use a professional photographer to create an amazing image package for their listings. Some agents just input the home into the Realtor MLS and do no other advertising. A few top agents have a 12 channel advertising program to ensure all the best buyers learn about the property.
So, when choosing a real estate agent to sell your Huntington Beach home, you can consider their experience, reputation, and services. You can also research their marketing plan and ask for a list of recent clients.
Experience
Scot Campbell: Has a total of 38 years of experience, and is at Coldwell Banker.
He received his State of California real estate license in 1986 and obtained his State of California real estate broker’s license in 1990.
He was Certified by the State of California to do real estate appraisals in 1992.
Reputation
Clients love Scot Campbell: Nice and easy to work with. He is the Realtor recommended by your Huntington Beach friends, family, and neighbors.
He works at the conveniently located Coldwell Banker-Campbell Realtors office on Pacific Coast Highway that you have passed by many times when driving around town.
He has all 5-Star Reviews from his past clients on Google and Zillow.
There are many testimonials on his website from recent satisfied clients.
Services
Comparative Market Analysis (CMA): Scot Campbell has a Free Instant Home Value tool on his website that shows you the recent sales in your neighborhood, and provides 3 separate valuation estimates. The system is powered by Black Knight and is considered to have the highest quality data in the industry. For homeowners who want to more thorough and precise home value estimate, Scot will come tour the home, then select the best and most recent sales comparables in your immediate neighborhood to provide you with a very accurate home value estimate.
Marketing: Scot Campbell starts the marketing process of your home by helping to prepare it for the market including recommended enhancements & repairs. Then he works with a stager to best illustrate the livability of the home and has the home professionally photographed including HDRI enhanced still images, aerial drone images, 3D tour, 2D floorplan drawing, and video. Finally, he implements his 12 channel advertising program.
Advertising: Online Exposure (Zillow, realtor.com, homes.com, Trulia, and 1000s more), Single Property Website, Broker Preview, Realtor MLS, Area Realtor Notification, Open House, For Sale Sign, YouTube Videos, Social Media, Direct Mail, Geofence Targeting, eMail Marketing, Text Messaging, and beautiful full color Property Brochure.
Negotiation: Scot Campbell negotiates effectively on your behalf. Many times a successful negotiation starts with listening to the other side. By conceding to opposing requests that cost little or no money, it is sometimes possible to gain concessions on items which are most important to the client… usually the price.
Guidance: Scot Campbell has brokered over 3,500 homes. He effectively guides clients through the inspections, disclosures, escrow, and finalization of the transaction.
Local knowledge: Scot Campbell understands there are important considerations that buyers have in determining where to live. School districts, nearby recreation, shopping, and neighborhood vibe are all important. He has the local knowledge to help buyers understand why your property’s location is suited to their desires.
Other things to consider
Awards: Scot Campbell was ranked as the #1 individual real estate agent in Huntington Beach in 2024 by the Real Trends verified city rankings.
Education: Scot Campbell has a Bachelor of Arts degree in real estate finance from California State University, Fullerton. He did his graduate studies in Real Estate Economics. His education includes much more completed real estate related classwork than most other real estate professionals in California.
Licensed Broker: Scot Campbell is a licensed real estate broker. Most other Realtors you will encounter in Huntington Beach have a real estate sale license, and must work under a supervising broker. In order to sit for the broker’s exam in the State of California, the applicant must have completed eight college level real estate courses and have documented four years of full time real estate sales experience.
Office Location: Scot Campbell has a brick and mortar office at 1720 Pacific Coast Highway in Huntington Beach with free parking and highly accessible bottom floor office with no stairs for customers to climb.
Individual Agent: When you hire Scot Campbell as your Realtor, he is the agent you will be working with on your transaction. Unlike the Big Teams, you do not have to worry about your file being delegated to a less experienced or recently licensed agent.
February 2, 2025 | 714-336-0394 | Scot@CampbellRealtors.com | Broker of Record – Coldwell Banker-Campbell Realtors
NAR’s recent settlement has led to several changes related to broker commissions that benefit both buyers and sellers.
The California legislature passed Assembly Bill 2992 as a result of the NAR settlement, and it went into effect on January 1, 2025.
As a home buyer, you have a wide range of choices when it comes to the agent you hire to help you purchase a home.
Not all buyers need the same level of service, and not all Buyer Agents can offer the level of service you will receive if you hire a Top Individual Agent in your market area.
Buyers benefit from the New Rules because they can select the Buyer Agent that best meets their needs with a maximum commission rate determined by the Buyer (not the Seller).
Agents who are REALTORS® are a trusted source of advice and stand ready to help you navigate this complex process and make the choices that work best for you.
Here is what the settlement and AB 2992 means for home buyers:
Buyer Agents cannot show / tour properties with buyers until a Buyer Representation has been signed by the Buyer Agent and the Buyer.
The amount of the Buyer Agent Compensation will be determined by negotiation between the Buyer and Buyer Agent and memorialized in a written Buyer Representation Agreement.
Since the Buyer must agree to the amount of the commission being paid, it is possible that commission rates will be lower for some Buyer Agents.
The seller still has a choice of offering compensation to Buyer Agents, but the offer of compensation will not be an irrevocable commission published in the Realtor MLS.
If the Seller does not offer Buyer Agent Compensation, the Buyer will be required to pay the commission in escrow per the terms of the Buyer Representation Agreement.
If the Seller refuses to pay the Buyer Agent Compensation, this will reduce the amount of available funds for down payment and closing costs (which could result in a reduction in the maximum price the buyer can pay for the home).
If the Seller pays the commission, this will maximize the number of buyers who can afford to purchase the home.
When your Buyer Agent contacts Listing Agents for showing instructions on the homes you want to see, your agent should verify the Seller’s willingness to pay compensation to your Buyer Agent.
The new Best Practice in the industry is ask the Seller to pay the agreed Buyer Agent Compensation in the Residential Purchase Agreement.
Your Buyer Representation Agreement can be written to incentivize your Buyer Agent to find Off-Market homes for your consideration.
If you hire a Buyer Agent who is skilled in finding Off-Market homes, you have a much better chance of purchasing a home that meets your needs in a location you love. Off-Market homes often sell for less money than homes published in the Realtor MLS.
The settlement practice changes went into effect August 17, 2024 and AB 2992 went into effect on January 1, 2025.
Here is what the settlement doesn’t change:
Buyers still want to purchase homes, Sellers still want to sell homes.
Agents who are REALTORS® are still here to help you navigate the process of buying a home and are ethically obligated to work in your best interest.
REALTOR® still abide by the REALTOR® Code of Ethics and have clear and transparent discussions with you about compensation.
Payment of commissions can be handled in such a way that effective buyer purchasing power remains the same.
In most transactions, the seller pays the Buyer Agent Commission in escrow as has been done in the past.
Buyer Agents will still work hard to find you a your home, and perhaps harder if you authorize him/her to locate Off-Market homes for your consideration.
With your consent, the agent you hire can act as a Dual Agent representing both the buyer and seller. This will likely be the case if your Buyer Agent finds you an Off-Market home.
When selecting a Buyer Agent to work with, be sure ask questions about Buyer Agent Compensation, Experience, Education, and ability to locate Off-Market Homes. Ask what information sources and skills the agent intends to use to locate both on-market and off-market homes for your consideration.
Final Thoughts
Finding a home doesn’t have to be overwhelming. By understanding the key steps, you can navigate the process confidently and maximize your home’s value.
Here is a link to my Home Buyer Guide with all the details on the process: https://scotcampbell.com/home-buyer-guide
Important tip: Do not assume listing your home with a big “team” or “group” will result in you working with the most knowledgeable and experienced agent. While the “teams” tout their success in closing many homes and being #1 (in the state, country, or universe), the fact is they have many realtors who give “credit” to just one “team leader”. When listing your home, you may speak to that team leader initially, but your file will most likely be passed to a junior associate for the remainder of the transaction. The junior associate will have nowhere near the education, experience, and skill to be found in a top individual Realtor working in your market. A top individual agent will have assistants that help with photography, marketing, and transaction paperwork, but the important transaction tasks will be handled by the Realtor you hired!
February 2, 2025 | 714-336-0394 | Scot@CampbellRealtors.com | Broker of Record – Coldwell Banker-Campbell Realtors
NAR’s recent settlement has led to several changes related to broker commissions that benefit sellers.
The California legislature passed Assembly Bill 2992 as a result of the NAR settlement, and it went into effect on January 1, 2025.
As a home seller, you have a wide range of choices when it comes to listing your home.
Agents who are REALTORS® are a trusted source of advice and stand ready to help you navigate this complex process and make the choices that work best for you.
REALTORS® are still here to help you navigate the process of selling your home and are ethically obligated to work in your best interest.
Here is what the settlement and AB 2992 means for home sellers:
Buyer Agents cannot show / tour properties with buyers until a Buyer Representation has been signed by the Buyer Agent and the Buyer.
The amount of the Buyer Agent Compensation will be determined by negotiation between the Buyer and Buyer Agent and memorialized in a written Buyer Representation Agreement.
Since the Buyer must agree to the amount of the commission being paid, it is possible that commission rates will be lower for some Buyer Agents.
You still have the choice of offering compensation to Buyer Agents, but the offer of compensation will no longer be published in the Realtor MLS.
If you refuse to pay the Buyer Agent Compensation, the Buyer will be required to pay the commission in escrow per the terms of the Buyer Representation Agreement. However, if you refuse to pay compensation, this will reduce the amount of funds the buyer has for down payment and closing costs (which could result in a reduction in the maximum price the buyer can pay for your home).
Making it known through your agent that you will pay a commission at close of escrow will increase the number of buyers who are “aware” that they can afford to purchase your home.
When Buyer Agents contact your Listing Agent for showing instructions, you should have a script (approved in advance) that your agent will text to the Buyer Agent in regard to your willingness to pay compensation to the Buyer Agent.
Transparency in your intent to pay a Buyer Agent Commission will increase the marketability of your property, and better incentivize Buyer Agents who are working in good faith to bring you a Buyer for your home.
Here is what the settlement doesn’t change:
Buyers still want to purchase homes.
Payment of commissions can be handled in such a way that effective buyer purchasing power remains the same.
You can pay the Buyer Agent Commission in escrow just as you (and other sellers) have done in the past.
Buyer Agents will still work hard to sell your home.
Your Listing Agent can still advertise your listing via off-MLS platforms such as social media, flyers and websites.
Your Listing Agent can still communicate your intention to offer compensation to Buyer Agents, but your agent cannot include it in the Multiple Listing Service (MLS) or IDX (MLS data linked) Websites.
You can still offer “Buyer Concessions” and have your Listing Agent publish the concessions in the MLS. An example of a concession you could have your agent publish is a Credit to the Buyer in escrow for buyer closing costs.
Compensation for your Listing Agent remains fully negotiable, and with your consent can act as a Dual Agent representing both the buyer and seller.
You still have choices on the commission payable to the Buyer’s Agent. Work with your agent to understand the full range of Buyer Agent compensation choices you have when selling your home, then choose the option you feel best fits your circumstances and marketing strategy.
If your agent is a REALTOR®, they must still abide by the REALTOR® Code of Ethics and have clear and transparent discussions with you about compensation.
When finding an Listing Agent to work with, be sure ask questions about Buyer Agent compensation transparency techniques and discuss what compensation you would like to offer Buyer Agents.
Final Thoughts
Selling your Huntington Beach home doesn’t have to be overwhelming. By understanding the key steps—from pricing and contingencies to commissions and timing—you can navigate the process confidently and maximize your home’s value.
Important tip: Do not assume listing your home with a big “team” or “group” will result in you working with the most knowledgeable and experienced agent. While the “teams” tout their success in closing many homes and being #1 (in the state, country, or universe), the fact is they have many realtors who give “credit” to just one “team leader”. When listing your home, you may speak to that team leader initially, but your file will most likely be passed to a junior associate for the remainder of the transaction. The junior associate will have nowhere near the education, experience, and skill to be found in a top individual Realtor working in your market. A top individual agent will have assistants that help with photography, marketing, and transaction paperwork, but the important transaction tasks will be handled by the Realtor you hired!