Advice for home buyersAdvice for home owners May 22, 2026

Why Are Huntington Beach Home Prices So High?

Scot Campbell – Real Estate Broker   |  714-336-0394  |  Scot@CampbellRealtors.com | Broker of Record – Coldwell Banker-Campbell Realtors

Huntington Beach home prices are high because the city offers something buyers cannot easily duplicate: limited coastal land, a true Southern California beach lifestyle, strong long-term demand, and a finite supply of homes near the ocean.

Unlike inland markets where more housing can often be built, Huntington Beach has natural limits. There is only so much land close to the sand, the harbor, the wetlands, and the neighborhoods that make this area so desirable. That scarcity is one of the biggest reasons home values remain elevated.

As of early 2026, Huntington Beach continues to be one of Coastal Orange County’s higher-value housing markets. Redfin reported a March 2026 median sale price of about $1.4 million, while Zillow reported an average Huntington Beach home value of about $1.36 million. Realtor.com also showed significant neighborhood-level price differences, with areas like Downtown Huntington Beach, Huntington Harbour, Holly-Seacliff, Seacliff, and Beachwalk carrying different pricing dynamics.

Why Huntington Beach Home Prices Stay So High

The simple answer is supply and demand, but in Huntington Beach, there is more to the story.

People are not just buying square footage here. They are buying access to the beach, ocean breezes, coastal recreation, walkable neighborhoods, restaurants, shopping, surfing, biking, parks, and the overall lifestyle that comes with living in one of Southern California’s most recognized beach communities.

That lifestyle has value.

For many buyers, Huntington Beach is not just another Orange County city. It is a destination. It offers a mix of beach-close homes, waterfront properties, established neighborhoods, condos, townhomes, and family-friendly communities that appeal to a wide range of buyers.

Coastal Land Is Limited

The biggest reason Huntington Beach home prices are high is that coastal land is limited.

You cannot create more coastline. You cannot move an inland home closer to the beach. And in established Coastal Orange County communities, much of the available residential land has already been developed.

That is true in Huntington Beach, Newport Beach, Seal Beach, Sunset Beach, and many other beach cities throughout Southern California.

When there is limited land and consistent demand, home prices tend to remain higher over time. Even when the market cools or buyer activity slows, the best-located homes often continue to hold strong value because there are only so many of them.

The Beach Lifestyle Carries a Premium

Huntington Beach is known for its coastal lifestyle, and buyers are often willing to pay more for it.

Living here can mean being close to the beach, the pier, Pacific City, Downtown Huntington Beach, Huntington Harbour, Bolsa Chica wetlands, bike paths, surf breaks, parks, restaurants, and neighborhood shopping.

That combination is difficult to duplicate.

A buyer may be able to find more square footage farther inland, but they cannot always find the same lifestyle. For many homeowners, the value is not only in the house itself. It is in the daily experience of living near the coast.

That lifestyle premium is one of the major reasons Huntington Beach real estate remains expensive compared with many inland Orange County and Southern California markets.

Huntington Beach Is Made Up of Micro-Markets

One mistake buyers and sellers often make is looking at Huntington Beach as one single real estate market.

It is not.

Downtown Huntington Beach, Huntington Harbour, Seacliff, Holly-Seacliff, Beachwalk, South Huntington Beach, Newland, Southeast Huntington Beach, and other neighborhoods can all perform differently.

A beach-close home near Main Street is priced differently than a property farther inland. A waterfront home in Huntington Harbour is valued differently than a condo near Beach Boulevard. A remodeled single-family home on a quiet street will usually attract a different buyer response than a dated home on a busier road.

That is why citywide averages only tell part of the story.

In Huntington Beach, small details can make a big difference. A few blocks, a better lot, a quieter location, a stronger floor plan, or a higher-quality remodel can significantly affect value.

Long-Term Homeowners Limit Inventory

Another reason prices stay high is that many Huntington Beach homeowners simply do not want to leave.

Some have owned their homes for decades. Some have low property tax bases. Some have favorable mortgage rates. Others just love the lifestyle and have no reason to move.

When fewer owners sell, fewer homes are available for buyers.

That limited inventory can support pricing, especially for well-located homes in desirable neighborhoods. Even when interest rates make buyers more cautious, a shortage of quality listings can keep competition active.

This is especially true in coastal markets where many homeowners view their property as both a home and a long-term lifestyle asset.

Huntington Beach Attracts Regional and Out-of-Area Demand

Huntington Beach draws buyers from across Orange County, Los Angeles County, the Inland Empire, and beyond.

Some buyers are moving closer to the beach. Some are relocating for lifestyle. Some are downsizing from larger homes. Others are purchasing second homes, investment properties, or long-term residences near family.

Nearby markets also influence Huntington Beach pricing.

Newport Beach often sets a higher luxury benchmark. Seal Beach and Sunset Beach offer smaller, more limited coastal inventory. Costa Mesa and Fountain Valley attract buyers who want proximity to the coast, often with different price points and property styles.

Huntington Beach sits in a desirable middle ground. It offers coastal access, lifestyle, neighborhood variety, and a broader housing mix than some smaller beach communities.

That keeps buyer interest strong.

Remodeling and Replacement Costs Also Matter

Another factor behind high Huntington Beach prices is the cost of improving or replacing a home.

Construction, labor, materials, permits, design, and time all affect value. In Coastal Orange County, remodeling can be expensive and time-consuming.

That is why move-in-ready homes often command a premium. Buyers understand that a beautifully updated home may save them months of work, uncertainty, and added expense.

Homes with newer kitchens, updated bathrooms, open floor plans, outdoor living areas, newer systems, and clean coastal design often stand out.

On the other hand, homes that need major updating may still sell well, but buyers will usually factor the cost of improvements into their offer.

High Prices Do Not Mean Every Home Is Worth the Asking Price

This is important: Huntington Beach is expensive, but buyers are not careless.

A high-priced market does not mean every listing is properly priced. Buyers still pay attention to condition, location, layout, upgrades, lot size, views, noise, parking, and recent comparable sales.

Overpriced homes can sit. Homes with deferred maintenance may need price reductions. Properties with unusual floor plans or less desirable locations may require a more careful pricing strategy.

For sellers, this means pricing and presentation matter.

For buyers, it means opportunity may still exist, especially when a property is sitting longer than expected, needs work, or has been priced too aggressively.

What Buyers Should Know

If you are buying in Huntington Beach, do not rely only on online estimates or citywide averages.

Look closely at the neighborhood, property condition, recent comparable sales, days on market, and seller motivation. A home may look expensive at first glance, but the price may be justified if it has the right location, lot, upgrades, and long-term appeal.

At the same time, do not assume every coastal listing deserves a premium. Some homes are priced ahead of the market and need careful evaluation.

The goal is not just to buy in Huntington Beach. The goal is to buy the right property at the right price with a clear understanding of the local market.

What Sellers Should Know

If you are selling a Huntington Beach home, strong demand does not replace smart strategy.

The homes that usually perform best are priced properly, prepared well, marketed professionally, and positioned clearly against the competition.

Buyers are comparing your home to everything else available. They are also comparing it to recent sales, interest rates, renovation costs, and their monthly payment.

That means your pricing strategy should be based on real market data, not guesswork or wishful thinking.

In a high-value coastal market, small details can have a major impact on the final result.

Key Takeaways

  • Huntington Beach home prices are high because coastal land is limited and buyer demand remains strong.
  • The beach lifestyle creates a premium that many buyers are willing to pay for.
  • Huntington Beach is made up of different micro-markets, and each neighborhood has its own pricing dynamics.
  • Beach proximity, condition, lot size, floor plan, upgrades, and location all affect value.
  • High prices do not mean every home is properly priced.
  • Buyers and sellers both benefit from local, property-specific guidance.

Local Expert Insight

In Coastal Orange County, real estate values are heavily influenced by lifestyle, location, and scarcity.

Huntington Beach, Newport Beach, Seal Beach, Sunset Beach, Fountain Valley, and Costa Mesa each have their own market personality. Even within Huntington Beach, values can change significantly from one neighborhood to another.

A home near Downtown Huntington Beach is not evaluated the same way as a property in Huntington Harbour, Seacliff, South Huntington Beach, or an inland neighborhood. That is why local knowledge matters.

The right question is not only, “Why are prices so high?” The better question is, “Which homes are worth the premium, and which ones are not?”

That is where experience makes a difference.

Common Mistakes to Avoid

Mistake 1: Assuming Every Huntington Beach Home Is Overpriced

Some homes are overpriced. Others are fairly priced based on location, condition, scarcity, and recent comparable sales. The details matter.

Mistake 2: Comparing Huntington Beach Directly to Inland Cities

Inland comparisons can be misleading. Coastal land scarcity and lifestyle demand create a very different pricing structure.

Mistake 3: Ignoring Neighborhood Differences

A citywide median price does not tell you what a specific home is worth. Huntington Harbour, Downtown Huntington Beach, Seacliff, Beachwalk, South Huntington Beach, and inland neighborhoods can all perform differently.

Mistake 4: Waiting for a Major Price Drop Without Watching Local Inventory

Markets can shift, but desirable coastal homes often remain competitive because supply is limited. Buyers should watch inventory, days on market, price reductions, and seller motivation instead of relying only on headlines.

Mistake 5: Pricing a Home Based Only on a Neighbor’s Asking Price

Asking price is not the same as market value. The final sold price, property condition, concessions, days on market, and terms tell the real story.

Frequently Asked Questions

Why are homes in Huntington Beach so expensive?

Homes in Huntington Beach are expensive because the city has limited coastal land, strong buyer demand, desirable neighborhoods, and a lifestyle that is difficult to duplicate. Beach proximity and long-term scarcity are major value drivers.

Are Huntington Beach home prices going down?

Prices can move up or down depending on interest rates, inventory, buyer demand, and property type. Even when prices soften, Huntington Beach often remains a high-value coastal market because of limited supply and strong lifestyle demand.

Is Huntington Beach more affordable than Newport Beach?

In many cases, Huntington Beach offers a broader range of price points than Newport Beach. However, certain Huntington Beach neighborhoods, especially Huntington Harbour, Downtown Huntington Beach, and beach-close areas, can still command luxury-level pricing.

What makes Huntington Beach real estate valuable?

The main value drivers are coastal location, beach access, neighborhood quality, lot size, property condition, floor plan, upgrades, and long-term land scarcity. Waterfront and beach-close properties typically carry stronger premiums.

Is Huntington Beach a good place to buy a home?

For many buyers, Huntington Beach can be a strong long-term lifestyle choice because of its coastal location, neighborhood variety, and access to beach amenities. Whether it is the right move depends on your budget, financing, goals, and the specific property. Buyers should also consult qualified lending, tax, legal, or financial professionals when appropriate.

Do Huntington Beach homes hold their value well?

Desirable Coastal Orange County homes have historically benefited from limited land and strong lifestyle demand. However, no real estate market is guaranteed. Future value depends on location, condition, purchase price, market conditions, interest rates, and supply.

Final Thought

Huntington Beach home prices are high for a reason. The city offers a rare mix of coastal access, lifestyle, neighborhood variety, and long-term scarcity.

That does not mean every home is a good buy or every seller can name any price. It means buyers and sellers need to understand the local market at a deeper level.

If you are thinking about buying or selling in Huntington Beach, Newport Beach, Seal Beach, Sunset Beach, Fountain Valley, Costa Mesa, or anywhere in Coastal Orange County, Scot Campbell with Campbell Realtors can help you make sense of the market and move forward with confidence.

With decades of experience serving Coastal Orange County buyers and sellers, Scot offers straight-shooting guidance, local insight, and a practical approach to helping clients make smart real estate decisions.

Having thoughts of Selling? Scot Campbell is available by mobile phone/text: 714-336-0394 or email: Scot@CampbellRealtors.com

#scotcampbell #HuntingtonBeachRealEstate #OrangeCountyRealEstate #CoastalOrangeCounty #NewportBeachRealEstate #SealBeachRealEstate #SunsetBeachRealEstate #CostaMesaRealEstate #FountainValleyRealEstate #SouthernCaliforniaRealEstate #HomeBuyingTips #HomeSellingTips #LuxuryRealEstate #CaliforniaRealEstate #BeachHomes #HuntingtonBeachHomes #RealEstateMarketUpdate

Advice for home owners May 11, 2026

What should I avoid when trying to sell my home

by Scot Campbell, Realtor – Huntington Beach Realtor – #1 Ranked Individual Agent in Huntington Beach by Real Trends 2024 & 2025

You want to avoid doing things which will reduce your net sale price.

To sell your Huntington Beach home for more money in your pocket at close of escrow, remember to focus on things, investments, and tasks that have a positive return on investment.

Be certain you hire a top-producing Realtor who has a plan to foster a “competitive bidding environment” for your home by creating an amazing image package including:  high-resolution photography, aerial images, video, a 2D floor plan, and a 3D virtual tour.

When preparing to sell your home, the goal is not simply to make the property look better. The real goal is to make smart, strategic decisions that help you sell for more money without overspending on improvements that may not return value.

This is especially important in a market like Huntington Beach and Coastal Orange County, where buyers respond strongly to presentation, lifestyle appeal, condition, pricing, and marketing. However, not every upgrade is worth doing before you list. The best pre-sale strategy is to focus on improvements that help buyers feel confident, emotionally connected, and willing to pay a premium — while avoiding projects that cost more than they add.

Avoid spending money on improvements that may not return value

One of the biggest mistakes homeowners make before selling is assuming that every home improvement will increase the sale price. That is not always true.

Avoid spending money on large renovations, overly personal design choices, or upgrades that exceed neighborhood expectations. These improvements may not be worth the investment right before selling.

For example, a full kitchen remodel, major bathroom renovation, expensive custom built-ins, luxury flooring, or high-end designer finishes may look impressive, but they do not always produce a positive return on investment when completed just before a sale.

Buyers may not value the upgrade as highly as you do. Even worse, they may prefer a different style and mentally discount the improvement.

A smarter approach is to focus on visible, cost-effective updates that improve the home’s first impression. These may include fresh neutral paint, professional cleaning, minor repairs, updated lighting, landscape touch-ups, decluttering, and staging.

Avoid making design choices that are too personal

When selling, your home should appeal to the broadest pool of qualified buyers possible. Highly personal design choices can reduce that appeal.

Bold paint colors, unusual tile, dramatic wallpaper, custom fixtures, themed rooms, or niche design styles may reflect your personality, but they can make it harder for buyers to imagine themselves living in the home.

In Huntington Beach, Newport Beach, Seal Beach, Sunset Beach, Fountain Valley, and Costa Mesa, many buyers are drawn to homes that feel clean, light, coastal, open, and move-in ready. Neutral does not have to mean boring. It means creating a flexible backdrop that allows the lifestyle and floor plan to shine.

Avoid over-improving for the neighborhood

Before investing in upgrades, it is important to understand what buyers expect in your specific price range and neighborhood.

An improvement that makes sense for a luxury waterfront property may not make sense for a modest inland home. Likewise, a high-end upgrade may not pay off if comparable homes in the neighborhood do not support the higher value.

This is where local market knowledge matters. A top-producing Huntington Beach Realtor can help you determine which improvements are likely to increase buyer demand and which ones are unlikely to produce a strong return.

The question should not be, “Will this make my home nicer?”

The better question is, “Will this help my home sell for more than the cost of doing it?”

Avoid listing before the home is ready

You should also avoid listing before the home is truly ready. Poor photos, clutter, deferred maintenance, weak marketing, or incorrect pricing can cost you money.

The first few days on the market are critical. That is when your listing gets the most attention from active buyers, agents, online search platforms, and automated listing alerts. If your home makes a weak first impression, it can lose momentum quickly.

Common mistakes include poor lighting in photos, visible clutter, dirty windows, worn landscaping, unfinished repairs, outdated listing descriptions, lack of staging, and pricing the home too high without a clear strategy.

Once buyers form a negative impression, it can be difficult to recover without a price reduction.

Avoid unprofessional photography

In today’s market, your home’s first showing usually happens online. That means the image package should be amazing — it is one of the most important parts of the selling strategy.

A strong property presentation should include high-resolution professional photos, aerial images, video, a 2D floor plan, and a 3D virtual tour. These tools help buyers understand the home, experience the layout, appreciate the setting, and emotionally connect with the property before they ever step through the front door.

For homes in Huntington Beach and Coastal Orange County, lifestyle marketing matters. Buyers want to see more than walls and rooms. They want to understand the coastal setting, neighborhood feel, natural light, outdoor spaces, proximity to the beach, and the overall experience of living there.

Weak photos, dark images, limited angles, no video, no floor plan, or no virtual tour can reduce buyer interest and cost you money.

Avoid ignoring small repairs

Small issues can create big doubts in a buyer’s mind.

Loose handles, chipped paint, stained carpet, broken screens, leaky faucets, damaged baseboards, cracked tiles, or burned-out light bulbs may seem minor, but buyers often interpret them as signs that the home has not been well maintained.

These simple fixes are usually far less expensive than a major renovation, but they can have a meaningful impact on buyer confidence.

A well-maintained home feels easier to purchase. Buyers are more likely to write stronger offers when they believe the property has been cared for.

Avoid pricing based only on what you want to net

Every seller wants to maximize their return, but pricing should be based on the market, not just the seller’s desired outcome.

Overpricing can reduce showing activity, extend days on market, and ultimately lead to price reductions. Buyers may assume something is wrong with the home if it sits too long.

A strong pricing strategy considers recent comparable sales, active competition, buyer demand, property condition, location, lot size, upgrades, views, school district, proximity to the beach, and current market trends.

The right price can create urgency. The wrong price can cost you leverage.

Avoid hiring the wrong Realtor

One of the most costly mistakes a seller can make is hiring an agent based only on convenience, friendship, or a discounted commission.

The Realtor you choose directly impacts your preparation strategy, pricing, marketing quality, negotiation strength, buyer exposure, and final net proceeds.

A top-producing Realtor should know which improvements are worth doing, which expenses to avoid, how to position your home against the competition, and how to create a marketing package that makes the property stand out.

Only consider a Realtor who does a full array of images for their listings. The package you want for your home includes all of these: Professional photography, aerial images/video, 2D Floorplan, and walk-through 3D Virtual Tour.  If in doubt, ask the Realtor you are considering to show their last three listings so you can see the quality of the image package they create… also ask to see Instagram Reels and YouTube videos for the properties.

For Huntington Beach homeowners, local experience matters. A Realtor who understands Coastal Orange County buyer behavior can help highlight the lifestyle, location, condition, and unique selling points that make your home more desirable.

What is the smartest way to sell for more without wasting money?

The smartest way to sell your home for more money is to begin with a pre-listing strategy session. Before spending money, walk through the property with an experienced local Realtor who understands what buyers in your area are actually willing to pay for.

A good Realtor can help you separate must-do items from nice-to-do items. The goal is to invest only where it improves marketability, buyer confidence, or perceived value.

For homeowners in Huntington Beach and Coastal Orange County, that local guidance can make a significant difference. A home near the beach, a home in a family neighborhood, a condo, a luxury property, and an investment property may each require a different preparation strategy.

Final answer

To sell your home for more money while only investing in tasks with a positive return on investment, avoid unnecessary renovations, overly personal upgrades, over-improving for the neighborhood, listing before the home is ready, ignoring small repairs, using poor marketing, hiring the wrong Realtor, and pricing incorrectly.

Focus instead on strategic preparation, strong presentation, accurate pricing, professional imagery, and high-quality marketing.

The right improvements should help buyers see value, feel confidence, and become motivated to write a strong offer. The wrong improvements can waste time, reduce your net proceeds, and distract from what really matters: selling your home for the highest possible price with the best possible return.

Advice for home owners May 11, 2026

What can I do to make my home sell for more money?

By Scot Campbell, Licensed Broker & Luxury Property Specialist, Campbell Realtors

The best way to make your Huntington Beach home sell for more money is to prepare it so buyers see maximum value the moment they arrive, both online and in person.

That means improving curb appeal, decluttering, making smart repairs, staging the home, showcasing its best features, investing in strong marketing, and pricing it correctly from the start.

Just as important, do not forget to use a top Realtor in your city who will create an outstanding image package for your home. This should include high-resolution professional photos, aerial images, a 2D floor plan drawing, and a walk-through 3D tour. In today’s market, buyers often decide whether a home is worth seeing based on its online presentation. A strong visual marketing package can help your property stand out, tell a better story, attract more qualified buyers, and create a stronger first impression before buyers ever walk through the door.

A well-presented home can attract more qualified buyers, create stronger first impressions, and potentially lead to better offers.

Question: How can I increase my home’s value before selling?

You can increase your home’s perceived value by focusing on updates and improvements that make the property feel clean, cared for, spacious, and move-in ready. Buyers are often willing to pay more for a home that feels polished and easy to imagine living in.

Answer: Here are the most effective ways to help your home stand out and sell for more.

1. Improve your curb appeal

First impressions matter. The outside of your home is the first thing buyers see, whether they are driving by, arriving for a showing, or scrolling through listing photos online.

Simple curb appeal improvements can include:

  • Mowing and edging the lawn
  • Trimming trees, hedges, and overgrown landscaping
  • Adding fresh flowers or potted plants
  • Painting or cleaning the front door
  • Updating house numbers, lighting, or the mailbox
  • Power washing walkways, patios, and exterior surfaces

A clean, welcoming exterior tells buyers the home has been cared for before they ever step inside.

2. Declutter and depersonalize the home

Buyers need to picture themselves living in your home. Too many personal items, family photos, toys, collectibles, or crowded surfaces can make that harder.

Decluttering helps rooms feel larger, cleaner, and more open. Depersonalizing creates a neutral setting that appeals to a wider range of buyers.

Focus on clearing:

  • Kitchen counters
  • Bathroom vanities
  • Closets
  • Entryways
  • Shelving
  • Garages and storage areas

A good rule of thumb: less is more. The goal is not to make the home feel empty, but to make it feel spacious, organized, and easy to move into.

3. Let in as much light as possible

Bright homes often feel larger, warmer, and more inviting. Before showings or photography, open curtains and blinds to maximize natural light.

You can also improve lighting by:

  • Replacing burned-out bulbs
  • Using consistent light temperatures throughout the home
  • Adding lamps in darker rooms
  • Cleaning windows and glass doors
  • Updating dated light fixtures when appropriate

Good lighting can make photos look better and help buyers feel more comfortable during showings.

4. Make small repairs before listing

Minor problems can create major doubts in a buyer’s mind. A dripping faucet, loose handle, damaged baseboard, cracked switch plate, or scuffed wall may seem small, but buyers may wonder what else has been neglected.

Before listing, take care of obvious maintenance items such as:

  • Leaky faucets
  • Squeaky doors
  • Loose cabinet pulls
  • Chipped paint
  • Damaged trim
  • Stained carpet
  • Broken blinds
  • Outdated or worn hardware

These small fixes can help the home feel well maintained and reduce buyer objections.

5. Refresh paint, flooring, and finishes where needed

You do not always need a major remodel to sell for more. In many cases, a light refresh can make a big difference.

Fresh, neutral paint is one of the most effective ways to make a home feel clean and updated. Flooring should also be clean, repaired, and consistent with the home’s price point.

Consider refreshing:

  • Interior paint
  • Baseboards and trim
  • Cabinet hardware
  • Light fixtures
  • Faucets
  • Worn carpet or damaged flooring

The right updates depend on your home, neighborhood, price range, and likely buyer expectations. A trusted local real estate agent can help you decide which improvements are worth doing and which ones are not.

6. Stage the home to sell

Staging helps buyers understand how to use each space. It can improve flow, highlight the home’s strengths, and make rooms feel more inviting.

Staging may include rearranging furniture, removing oversized pieces, adding fresh bedding, updating décor, or bringing in professional staging for vacant rooms.

The goal is to help buyers emotionally connect with the home. When a home feels comfortable, stylish, and easy to live in, it can stand out from competing listings.

7. Highlight your home’s best features

Every home has something special. It may be a remodeled kitchen, ocean breeze, large backyard, natural light, original hardwood floors, a quiet street, a flexible floor plan, or proximity to shops, schools, parks, or the beach.

Those features should be clearly highlighted in:

  • Listing photos
  • Property description
  • Video marketing
  • Social media posts
  • Open house materials
  • Private showings

Buyers remember homes with a clear story. Strong marketing should help them understand not just what the home has, but why it matters.

8. Invest in professional photography and digital marketing

Most buyers see your home online before they ever schedule a showing. That means your digital presentation is critical.

This is where working with a top Realtor in your city becomes especially valuable. An experienced agent should know how to present your home with a complete, high-quality image package that may include:

  • High-resolution professional photography
  • Aerial drone images
  • 2D floor plan drawings
  • Walk-through 3D tours
  • Listing video
  • Lifestyle-focused social media marketing
  • Strong property descriptions
  • Targeted online exposure

These assets help buyers understand the layout, condition, scale, setting, and lifestyle of the home before they visit in person. High-quality visuals can also increase buyer confidence, encourage more showings, and make the listing easier to share with family members, advisors, and out-of-area decision makers.

In today’s market, your online listing is often your first showing. It needs to make buyers want to see the home in person.

9. Price the home correctly from the start

The right price is one of the most important factors in selling for more money. An overpriced home can sit on the market, lose momentum, and eventually require price reductions. A competitively priced home can generate stronger interest, more showings, and potentially multiple offers.

A local real estate agent can help you evaluate:

  • Recent comparable sales
  • Current competition
  • Market trends
  • Buyer demand
  • Property condition
  • Location and lifestyle value
  • Unique features

The goal is not simply to list high. The goal is to create the right strategy to attract serious buyers and maximize your final sale price.

Bottom line

To make your home sell for more money, focus on presentation, condition, marketing, and pricing. Improve curb appeal, declutter, brighten the home, complete minor repairs, stage key spaces, showcase unique features, and work with a knowledgeable local Realtor who understands your market and knows how to create a powerful visual presentation.

You are not just selling square footage. You are helping buyers see the lifestyle, comfort, and future your home can offer.

Advice for home buyersAdvice for home owners May 1, 2026

Spring 2026 Housing Market: Sellers Are Starting to Move, and Buyers Are Getting Serious

By Scot Campbell

The U.S. spring 2026 housing market is showing signs of renewed activity, but this is not the fast-moving, anything-goes market many buyers and sellers remember from the pandemic years. Today’s market is more measured, more selective, and more local.

A new national survey of more than 700 real estate agents found that 43% of agents are seeing a busier spring home shopping season than last year. The biggest shift may be on the seller side: more homeowners appear willing to list their homes even if it means giving up a very low mortgage rate.

For the past few years, many homeowners have stayed put because they were locked into mortgage rates below 5%. That “lock-in effect” limited the number of homes for sale and made it harder for buyers to find the right property. Now, that may be starting to ease. According to the survey, 35% of sellers currently working with agents have mortgage rates below 5% and are still planning to sell this spring. Many are moving because of life circumstances, not because they are trying to perfectly time the market.

That is an important distinction. People still move for job changes, growing families, downsizing, divorce, retirement, lifestyle changes, and the need to be closer to family. Even when mortgage rates are not ideal, real life often has a way of moving the market forward.

Buyers are also becoming more active. The report found that many so-called “comeback buyers” are re-entering the market after pausing their home search over the past two years. These buyers are generally cautious, but they are not sitting on the sidelines indefinitely. In fact, 80% of agents surveyed said buyers this spring are actively looking and are not simply waiting for mortgage rates to fall.

That does not mean buyers are being careless. Today’s buyers are more selective. They are looking closely at affordability, monthly payments, location, condition, insurance costs, and long-term value. Homes that are priced correctly and presented well are still attracting attention, while overpriced homes may sit longer.

Another growing factor is climate and insurance risk. Nearly one-third of agents surveyed said climate-related concerns, including insurance costs, flood zones, wildfire exposure, and storm risk, are playing a larger role in buyer decisions than they did a year ago. This is especially relevant in the West, where 39% of agents said these issues are becoming more important to buyers.

The report also highlights how regional the housing market has become. The Midwest and Northeast are still leaning strongly toward seller’s markets, while the South and West are seeing more buyer-friendly conditions in many areas. National averages only tell part of the story. Local inventory, pricing, insurance costs, job growth, and buyer demand matter more than broad headlines.

What This Means for Sellers

Sellers who have been hesitant to move because of a low mortgage rate may want to take a fresh look at their options. A low rate is valuable, but it should be weighed against lifestyle needs, equity position, future plans, and the opportunity to move into a home that better fits the next chapter of life.

The key is preparation. In a more selective market, sellers need smart pricing, strong presentation, quality marketing, and a clear strategy from day one. Buyers are active, but they are also careful. Homes that show well and are priced realistically have the best chance of standing out.

What This Means for Buyers

For buyers, the message is encouraging: more sellers may be willing to list, and some markets are offering more room to negotiate than they did a few years ago. Still, well-located and well-priced homes can move quickly.

Buyers should focus on readiness. That means understanding financing options, reviewing monthly payment comfort, watching insurance and property-related costs, and being prepared to act when the right home becomes available.

The Bottom Line

The 2026 spring housing market is not frozen. Sellers are beginning to make moves, buyers are coming back with purpose, and local market conditions are becoming more important than ever.

For buyers and sellers, success in this kind of market comes down to good information, realistic expectations, and experienced guidance. Whether moving up, downsizing, relocating, or simply exploring options, a thoughtful real estate strategy can make all the difference.

Source: Summary based on Coldwell Banker Real Estate’s 2026 Home Shopping Season Report, released April 23, 2026.

SCOT CAMPBELL | Global Luxury Property Specialist | Coldwell Banker-Campbell Realtors

714.336.0394 Mobile / scot@campbellrealtors.com / www.scotcampbell.com / DRE #00943759

Advice for home buyersAdvice for home owners March 5, 2026

In the interest of safety, the Realtor MLS system is removing most images of closed listings

March 5, 2026 – Scot Campbell – Real Estate Broker   |  714-336-0394  |  Scot@CampbellRealtors.com | Broker of Record – Coldwell Banker-Campbell Realtors

Sites like Zillow, Realtor.com, Homes.com as well as brokerage IDX websites will only have a single exterior photo for closed, expired, cancelled, and leased listings.

 

 

For a number of years, many buyers who complete purchases of homes have requested that the interior photos, floorplan drawings, and 3D tours be removed from real estate websites. 

However, in our area, the California Regional Multiple Listing Service (CRMLS) rules prohibited removal of the photos after the property status changed to closed, canceled, expired, or leased.

Now, in an effort to bolster consumer safety and confidence, CRMLS has decided to now automatically remove all photos except the primary photo from listings, both current and historical, in finalized statuses (Closed/Leased/Expired/Canceled) from IDX syndication (which is the system that feeds real estate websites like Zillow, Realtor.com, Homes.com, and brokerage websites).

Updated “Rule 19.2.4: Display Context (IDX)” reads as follows:
Participants and Subscribers shall not display confidential information fields, as determined by the MLS in the MLSs’ sole discretion, such as that information intended for Buyer Brokers rather than consumers. Participants and Subscribers shall not display any photo or Media other than the primary photo for any CRMLS Listing Record in a status of Closed/Leased, Expired, or Cancelled.

Here is the text of the recent announcement:

“CRMLS implemented this rule to ensure consumer security. We get frequent requests from agents and their clients to remove photos of a closed property so that a homeowner’s privacy isn’t violated.

Recently, media outlets have reported that, nationally, there’s been an increase in criminal activity in areas that have multiple images of a sold property from public real estate listing portals. From using interior photos as burglary blueprints to fraudulently repurposing photos for fake listings, there is real concern about leaving such information available on the internet for anyone to see.

Per this Fox News report, “Listing photos often stay online long after a home is sold. That means photos of your home, taken when you listed it three, five, even 10 years ago, could still be sitting there right now showing every room, every door, every window and exactly where your security cameras are mounted.”

To proactively combat potential criminal activity and assuage consumer concerns, CRMLS found the most efficient answer was to remove all but the primary photo of a listing in IDX syndication to public portals.

To be clear, the photos will ONLY be removed from IDX syndication. Listing photos in the MLS will NOT be affected. That means the MLS remains a valuable resource of listing data for agents to use in their routine office work, such as compiling CMAs. Listing images will remain on historical records in the MLS, they simply won’t be publicly available.

You may be wondering what the exception of the “primary photo” means. In your listing, you’ll find a space to designate the first image in a listing’s photo library. That’s the primary slot. That image alone will remain in IDX syndication, so please choose it accordingly.

CRMLS users don’t have to take any action. We will handle the removal of photos. This is a new, ongoing, automated security process that will help protect consumers and save agents time. Agents and brokers still retain the usual rights to their images.

While this may seem like some monumental shift in how listing photos are handled, this is actually only going to affect the general public, not the average MLS user.

Keeping photos of a lived-in home’s intimate details off the internet helps homeowners sleep at night. We are happy to help facilitate any and all means to alleviate consumer anxiety while providing continued service to our brokerage community.”

 

SCOT CAMPBELL | Global Luxury Property Specialist | Coldwell Banker-Campbell Realtors

714.336.0394 Mobile / scot@campbellrealtors.com / www.scotcampbell.com / DRE #00943759

Advice for home owners November 8, 2025

Life Changing Tax Loop Holes for Homeowners!

November 8, 2025

This is a Deep Dive Article which helps homeowners understand the “Loop Holes” in the tax code for their principle primary residence.

The fact is, many homeowners feel “trapped “ in their home due to various taxes, and for many there is no reason to postpone the move they would like to make.

Get ready for a long read, because this article explains in detail the techniques homeowners use to legally reduce and eliminate taxes when they sell their home:

Let’s start with how homeowners can transfer their low property tax assessment to another property thereby keeping their current Low Property Taxes: 

 

LOOP HOLE – Proposition 19:

Prop 19 makes it possible for age 55+ homeowners to transfer the low property tax assessment for their personal residence to another home anywhere in the State of California.

According to its supporters, Proposition 19 was designed to benefit California’s housing market, provide tax savings for homeowners and create new homeownership opportunities.

  • Homeowners who are 55+ or severely disabled can transfer the property tax base of their existing home to another home anywhere in California, regardless of price, to be closer to family or medical care, downsize, or move to a home that better meets their needs without a property tax increase (with an adjustment upward to their tax basis if the replacement property is of greater value).
  • Allows wildfire victims to transfer the property tax base of their damaged home to a replacement home anywhere in California.
  • Creates housing opportunities to build more senior housing and retirement communities.
  • Opens up more housing inventory in neighborhoods throughout California, providing homeownership opportunities for renters, young families, and first-time homeowners.

 Here is a Q&A for Proposition 19 which should answer your questions:

What are the new rules for homeowners to transfer their low property tax base to another home under Prop 19?

  • Older homeowners, those who are severely disabled, or victims of wildfires or natural disasters can move anywhere in the state without location restrictions.
  • Qualified homeowners can transfer their existing property tax base to another property regardless of the cost of the replacement home (with an adjustment upward to their tax basis if the replacement property is of greater value).
  • Homeowners can transfer the property tax base of their existing home to a replacement home up to three times.
  • The original property and the replacement property must be the principal residence of the homeowner.

Who is eligible to access these new tax benefits?

  • Homeowners who are 55 years or older
  • Severely disabled
  • Victims of California wildfires or natural disasters

How does Prop 19 work when purchasing a new home for the same price (or less) than the original home? 

If the purchase price of the replacement home is equal to (or less than) the sales price of the existing home, even if the replacement home is in another county, the tax base of the replacement home will remain the same as the original residence. (“Sales price” means full cash value.)

Example #1A senior couple on a fixed income lives in a home valued at $600,000. They pay $2,200 in property taxes (based on the $200,000 original purchase price). They find a $600,000 home to purchase near family in another county but can’t afford the new $6,600 annual property tax bill that comes with moving – it could cost $4,400 more in annual property taxes to move.

Under Proposition 19: The senior couple can purchase the $600,000 home in another county without a property tax increase. Prop 19 allows these homeowners to transfer the tax base of their original home to the replacement home, saving $4,400 in annual property taxes. 

How does Prop 19 work when purchasing another home that costs more than the sales price of the original home?

If the sale price of the replacement home costs more than the price of the existing home, qualified homeowners can blend the tax base of their original home with the tax base of the new home. The new, adjusted property tax base of the replacement home takes the tax base of the original home and adds the difference between the sale price of the new home and the original home. (“Sales price” means full cash value.)

Example #2:  Another senior couple with a home valued at $600,000 (also paying $2,200 in property taxes) wants to downsize from the two-story home that is too big for their needs, is too expensive to maintain, and has stairs that are difficult for them to use. They want to downsize to a more manageable home in a newly built retirement community nearby for $700,000, but they can’t afford the $7,700 spike in property taxes that comes with moving.

Under Proposition 19: This couple will save $4,400 in annual property taxes. Prop 19 allows homeowners to keep their existing Prop 13 tax base and transfer it to a more expensive home. The property tax base of the new home is determined by adding the difference between the sales price of the replacement home ($700,000) and the original home ($600,000) to the tax base of the original home ($200,000). In this example, the couple would pay $3,300* in property taxes, instead of $7,700 in property taxes. (*The tax savings could be greater depending on the definition of “equal or lesser” value). Prop 19 Sample

What was the law before the enactment of Prop 19?

Under Prop 60 and Prop 90, seniors and disabled homeowners faced location and price limits, were restricted to transfers within the same county (with some exceptions), could only transfer if the price of the replacement home was less than or equal to the value of the original home, and were only allowed one transfer.

If an eligible homeowner used their one-time base year value transfer under Proposition 60/90, can they transfer that base year value three more times under Proposition 19?

Yes, according to the Board of Equalization,* three transfers under Proposition 19 will be allowed regardless of whether a property owner transferred a base year value in the past under Propositions 60/90 and Proposition 110. Future legislation may impact the operation of Proposition 19 and any updates will be posted on the Board of Equalization’s website.*

The Board of Equalization has posted on its site the above FAQs addressing the purchase or sale of property prior to April 1, 2021. These questions are qualified with the following disclaimer:

Proposition 19’s provisions will become operative on February 16, 2021 (intergenerational transfer exclusion) and April 1, 2021 (base year value transfer).

Unfortunately, Proposition 19 did not have companion legislation that would have clarified a host of issues. Therefore, these frequently asked questions (FAQs) are intended to help property taxpayers navigate those new provisions in light of Proposition 19’s lack of clarity or silence.

It is anticipated that these FAQs will be updated periodically with additional questions, particularly if legislation is enacted or further guidance is issued by the Board.

Please check back often for updates. https://www.boe.ca.gov/prop19/#FAQs

The information contained herein is intended to provide general information and is not intended as a substitute for individual legal advice. Specific examples used are only general examples, and the actual amount of property taxes owed for any person will depend on the specific situation of the individual and a wide variety of other factors. Therefore, all persons are directed to seek the advice of an attorney regarding their specific tax and legal situation.

Now, let’s discuss Capital Gains Taxes

NOTE: If you are unaware of how capital gains taxes are generally computed in California for personal primary residences, CLICK HERE to read an article on the topic.

If you are the surviving spouse, you most likely have zero capital gains taxes to be concerned about due to Stepped Up Basis.  Also, if you have lived in your residence for two out of the last five years, you may qualify for a $250,000 or $500,000 exemption under IRS Section 121.  Here is how these loop holes work:

 

LOOP HOLE –  Stepped Up Basis:

This IRS rule allows the surviving spouse to sell “capital gains tax free” within 12 months of date of death (of spouse).

After 12 months, Stepped Up Basis can be combined with IRS Section 121 to get an additional $250,000 capital gains tax free provided home is still the principle primary residence.

According to an informative article written by Kimberlee Leanard in Seeking Alpha, a “step-up in basis” is an adjustment to the value of appreciated assets upon inheritance.

Here is a Q&A for Stepped Up Basis which should answer your questions:

What Is the Step-Up in Basis?

Personal residences can appreciate massively before they pass to heirs. It is not uncommon for a personal residence owned for 20 years in coastal areas of California to appreciate $500,000, $1,000,000, $2,000,000 or more.

When someone inherits real estate and later sells it, the IRS allows the date of inheritance to establish the cost basis rather than the date of purchase by the person it was inherited from.  This allowance by the IRS is called “Step-Up Basis”.

The “step-up in basis” is part of the IRS inheritance tax rules that allow the person inheriting an asset to use the fair market value of the asset at the time of inheritance as the cost basis for taxes when selling the asset. It is designed to reduce the capital gains tax for heirs on inherited assets.

Note: It’s important to understand that a step-up in basis only happens after a benefactor dies—taxes on assets transferred before death are subject to the original cost basis.

What is the Purpose of the Step-Up In Basis?

The rationale behind this rule is that property may have been held for many years, if not decades, with considerable gains. Taxing the asset based on the original purchase price can seem unfair and, in some cases, cannot easily be determined if the original purchase records exist.

For example, an Orange County, CA home purchased in 1950 may have only cost $10,000 at the time. If this home transfers ownership upon the owner’s death in 2022, and is valued at that time at $950,000, the beneficiary could be responsible for a $940,000 taxable capital gain if they were to sell the property at that time.

By using the IRS inheritance tax rules, “step-up in basis”, the beneficiary’s adjusted cost basis becomes the $950,000 (appraised) value of the home at the time of death and they do not inherit the huge unrealized capital gain liability for the prior 71 years.

How Step-Up Basis Is Calculated?

The step-up in basis is calculated based on the date of death. This calculation is relatively simple; a snapshot is taken of the fair market value on the date of death. For investment real estate or personal residences, a fair market value appraisal is used to determine value on the date of death.

Step-Up In Basis Examples

Let’s look at an example to determine how the step-up in basis works.

Example #1: 

Bill & Sue are a married couple. They purchased their personal residence in 1970 for $25,000 in Southern California, a community property state.

The couple created a revocable living trust in 2000, placing all of their assets in it. Bill died in 2022. At the time of his death, the personal residence was free of loans and valued at $1,525,000.  This is the new cost basis for Sue on the personal residence which is now owned by her alone.

Sue can afford to stay in the home because the house is free of loans and the property taxes remain very low thanks to Proposition 13.  So, she elects to spend the rest of 2022 living in the home and celebrate one more holiday season at her personal residence.

In early 2023, Sue decided to go live closer to her daughter and grandchildren, so she sold the property for $1,600,000 netting $1,520,000 after closing costs and a few repairs.  Since the “step-up basis” is more than her net proceeds, there is no capital gain tax on the $1,520,000 proceeds from the escrow.

Sue buys a townhouse near her daughter for $520,000 and puts $1,000,000 into a safe investment which pays her $4,000 per month to supplement her other retirement income.  She can afford to travel with her daughter and friends when the opportunities arise, and she lives very comfortably.

Example #2:  

Robert & Darlene are a married couple.  They have a son named Robert Jr. and daughter named Jane.  Robert & Darlene purchased their personal residence in 1980 for $50,000 in Southern California, a community property state.

The couple created a revocable living trust in 2000, placing all of their assets in it. Robert died in early 2022 followed a few months later by Darlene.  At the time of her death, the personal residence had a loan balance of $500,000 and valued at $1,900,000.  This is the new cost basis for Robert Jr. and Jane who inherited the property 50% each upon the death of their father and mother.

Both Robert Jr. and Jane live outside of Southern California. Neither of them wants to live in the old family home (and buy the other out).

Due to Proposition 19, which was enacted in 2021, the property taxes will increase to approximately $21,000 since neither Robert Jr. or Jane are able to move into the property and claim an exemption.

Living outside the area, neither Robert Jr. nor Jane can effectively manage the old family home as a rental. The increase in property taxes to $1,750 per month, mortgage payments, insurance, maintenance, plus the cost of a property manager makes the cash flows from renting the property unattractive.

In early 2023 when Robert Jr. & Jane learn IRS inheritance tax rule “step-up basis” allows them to receive the proceeds from the sale of the house “tax free”, they decide to sell the property for $1,900,000.  They net $1,800,000 after deducting accumulated interest, closing costs and a few repairs.  The “step-up basis” is more than their net proceeds, so there is no capital gain tax on the proceeds from the escrow after paying off the $500,000 loan.  The net after paying off the loan for the property is $1,300,000, so each gets a wire transfer of approximately $650,000 at close of escrow.

Robert Jr. uses the proceeds to pay off his mortgage and takes early retirement.  Jane uses her funds to pay for college for her two children, and the remainder goes into investments to fund her future retirement.

What is the Bottom Line?

The step-up in basis is a valuable way for beneficiaries to preserve their inheritance. It allows them to use the present-day market value of assets rather than original purchase prices, often saving considerable amounts in capital gains taxes when assets are ultimately sold.

Here is the original article from Kimberlee Leanard, information on Proposition 19, and other articles on the subject:

 

LOOP HOLE –  IRS Section 121 Exclusion

Section 121 is an IRS rule that allows you to exclude from taxable income a gain of up to $250,000 from the sale of your principal residence. A couple filing a joint return gets to exclude up to $500,000 provided they qualify.

To get the exclusion a taxpayer must own and use the home as their main residence for a period adding up to two years out of the five years before it is sold. Verify the date(s) of your occupancy of the home with your tax advisor based on past tax returns.

The Section 121 Exclusion, also known as the principal residence tax exclusion:

  • It lets people who sell their primary homes put the proceeds from the sale into another home without having to pay taxes on the gain.
  • There is no requirement that proceeds from a home sale be used to purchase another home in order to claim the exclusion.
  • U.S. taxpayers also qualify for the principal residence tax exclusion if the principal residence is outside the United States.

Here is a Q&A for IRS Section 121 which should answer your questions:

What type of sales do not qualify for Section 121?

  • The exclusion is tailored to deny similar tax benefits to investors who buy homes for rental.
  • People who sell secondary residences such as vacation homes cannot use the exclusion.

The main restriction on using the Section 121 exclusion is the ownership and use test.

This requires that the taxpayer has owned the home and used it as a primary residence for at least 24 months out of the previous 60 months. The 60-month period ends on the date the home is sold. The 24 months do not have to be consecutive.

For instance, a taxpayer could qualify for the exemption if the taxpayer lived in the home for a year, moved out for three years, and then used it again as a primary residence the last year. Also, the ownership and use tests can be met during different two-year periods.

A homeowner who uses the home for business purposes, such as rental property, for part of the preceding five years would only be able to excluded a portion of the gain, however. The amount of the gain that can be excluded is determined by the proportion of time the home was used for business purposes. For a taxpayer who lived in a home for two of the five years and rented it for three of the five years, for example, three-fifths of the gain on the sale could not be excluded. That portion of the gain would be treated as income.

Another limitation on the exclusion is that the taxpayer can only use it every two years. If a taxpayer sold a home and took the exclusion at any time during the two years before the date of the home’s sale, the exclusion wouldn’t apply.

Special Exemptions for change of employment and health issues:

There are some special cases when a home seller can use the exclusion test more liberally. For instance, when a home seller has had a change of employment or had health issues or experienced other unforeseen circumstances.

There is also a specific provision for taxpayers or their spouses who are serving in the military and have been stationed for more than 90 days more than 50 miles from home or ordered to live in government housing. In these cases, the taxpayer can elect to suspend the usual five-year period for up to 10 years. A similar exemption applies to taxpayers or spouses in the government foreign service or intelligence community.

Summary:  A home that has been a principal residence for 2 out of the last 5 years and was not a rental for any of that period can qualify for significant tax reduction using the Section 121 Exclusion

  • Section 121 allows the excluding from income up to $250,000 for an individual taxpayer and $500,000 for a couple filing jointly. The exclusion is only for people who own and use a property as their primary residence for two of the five years before the sale.
  • Section 121 cannot be used by real estate investment properties, rental houses, second and vacation homes, or business property.
  • Section 121 can only be used once every two years.

Keep in mind, the amount of capital gains which exceed the Section 121 exclusion will be taxed by both the IRS and the State of California. 

If you have a highly appreciated home where the gain is well above the Section 121 exclusion, it is essential that you discuss your tax situation with your CPA to consider all the alternatives which may defer or eliminate capital gains taxes.

I have additional articles on my real estate blog that discuss your alternatives.  Here is one which outlines some of your choices: https://scotcampbell.com/2022/12/08/capitalgains

For additional information please contact your tax expert and review IRS guidance: https://www.irs.gov/taxtopics/tc701

Here is the most important piece of advice I can give you:  Seek Tax Advice Before Transacting!  The information contained herein is intended to provide general information and is not intended as a substitute for individual legal advice. Specific examples used are only general examples, and the actual amount of capital gains and property taxes owed for any person will depend on the specific situation of the individual and a wide variety of other factors. Therefore, all persons are directed to seek the advice of an attorney regarding their specific tax and legal situation.

 

Advice for home owners October 15, 2025

How Homeowners Can Reduce Capital Gains Taxes When Selling

Real Estate Marketplace Observations by Scot Campbell – Real Estate Broker

BACKGROUND: The sale of a significantly appreciated personal residence often requires the payment of substantial capital gains tax on the profit exceeding the $250,000 per spouse IRS Section 121 threshold.

Some long-term homeowners are fortunate enough to have much more appreciation: $1 to $4 million is certainly not uncommon in Coastal Orange County. There is little appetite for such long-term homeowners to sell when capital gains taxes can take 35+ percent of the profit over the $250,000 per spouse threshold.

HOMEOWNERS OFTEN ASK ME: How can I reduce capital gains taxes when selling my  long term home now that I want something more suitable for my current lifestyle (or budget)?

Option #1: There is little or no capital gains taxes due if Stepped Up Basis is applicable:  The “step-up in basis” is part of the IRS inheritance tax rules that allow surviving spouse inheriting an asset to use the fair market value of the asset at the time of inheritance as the cost basis for taxes when the asset is sold.

Translation:  A widow(er) who has lived in the long term principle primary residence can sell the property and have very little or no capital gains taxes due relating to the appreciation which occurred from the date of purchase until the date of death of their spouse.  Additionally, if after the date of death of their spouse the home has appreciated $250,000 or less, and the home has been the principle primary residence of the surviving spouse for 2 out of the last 5 years, then there will be no capital gains tax due for the period after the date of death until the sale (IRS Section 121).

So, when Stepped Up Basis is applicable, there is no “capital gains tax” reason which would limit the desire of a widow(er) to downsize to another property or relocate closer to family or friends. 

Furthermore, Proposition 19 has eliminated the transfer of the low property tax assessment to adult children who inherit the home, unless they move into the property making it their principle primary residence.  So, after Proposition 19, there is no incentive to keep the family home so adult children can inherit it to keep as a “rental”. 

Option #2: Rent Out Existing Home, then Buy or Rent a More Suitable Home: A very simple option is to rent out the existing home, and then Buy (if you can qualify without the sale of the existing home) or Rent a home which is better in terms of location, layout, size, and monthly budget. Rental income from existing home funds the payments (or rent) on the new home.

Important: The existing home reduced capital gains rate (IRS section 121), $250,000 profit exemption per spouse, expires on the 3-year anniversary of the date you move out (so selling before the 3 year deadline is advisable). Or, once the existing home is considered a “rental” under the tax code, you could potentially do a 1031 Tax Deferred Exchange into another rental property which has better cash flows or is better located for ease of management. When the existing home is rented out for the long run or exchanged into another rental, the equity in the existing home has been converted to “an investment” which generates income. The rental income is taxable, but capital gains taxes are deferred.

Option #3: Sell Existing Home using a Traditional Installment Sale: One well known strategy for homeowners (who own their home Free & Clear) is to defer and potentially lower capital gains taxes by breaking up the cash flows from the sale over several years using a Traditional Installment Sale (Seller Carry Back Loan). Home sellers like that Interest income from the carry back loan is higher than a bank savings account, and it is nice to collect interest income on money that would have been paid in taxes (if all proceeds were paid out at close of escrow). Although a large down payment can reduce risk to acceptable levels, some home sellers do not like the risk of missed or late payments and would prefer not to worry about an “early payoff” (which would trigger capital gains taxes).

Option #4: Sell using a Structured Installment Sale: A strategy with less credit risk which homeowners are using to break up the cash flows from the sale over several years is the “Structured Installment Sale” with installment payments made by *A+ Rated Life Insurance Company. Unlike a Traditional Installment Sale, the (annuity) payments are reliably made, and there is no risk of an early payoff.

Other things homeowners like about Structured Installment Sales: The house does not have to be Free & Clear. At closing, the buyer obtains a new loan (or pays cash), and the existing mortgage is paid off. A “chunk of money” can be taken out of the escrow to buy another home (verify tax considerations for these funds), then the balance of the escrow proceeds are taken in the form of reliable monthly installments (annuity from *A+ Rated life insurance company at possibly a much lower capital gains tax rate than if all the funds were paid at the closing).

Important – This article is Not Intended to be specific tax advice: Receiving rent or installment payments from either type of Installment Sale tends to be more beneficial under the tax code when ordinary income is low (often when one is retired). Do NOT sell a highly appreciated home/investment property or attempt to do a 1031 Exchange, Installment Sale, or Structured Installment Sale without advice from a CPA/Tax/Legal Expert who understands your complete situation. Advice and council of a Realtor and Qualified Insurance Broker who are familiar with the IRS rules & best practices are an absolute necessity prior to entering into a purchase contract involving a Structured Installment Sale. *A+ Rating from AM Best.

____________________________________________________________________________________________________________________________________

SCOT CAMPBELL | Global Luxury Property Specialist | Coldwell Banker-Campbell Realtors

714.336.0394 Mobile / scot@campbellrealtors.com / www.scotcampbell.com / DRE #00943759

Advice for home owners September 1, 2025

Tips for Selling your Huntington Beach home quickly

September 1, 2025  |  714-336-0394  |  Scot@CampbellRealtors.com | Broker of Record – Coldwell Banker-Campbell Realtors

In a high-demand market like Huntington Beach, standing out as a seller is key.

I’m Scot Campbell, the #1 Realtor in Huntington Beach for 2024 and 2025 according to RealTrends verified rankings as published in the Wall Street Journal.  I will share with you what I do for my seller clients to sell their Huntington Beach home quickly.

With buyers coming from LA, the Bay Area, Nevada, and beyond, let me show you how to position your home for maximum impact and top-dollar results.

First impressions matter.

Preparing your home is the foundation for a fast, successful sale. Start by decluttering—create clean, open spaces that let buyers envision themselves living there. Tackle the little things: leaky faucets, chipped paint, squeaky doors. These small fixes go a long way.

And don’t underestimate professional staging. It highlights your home’s best features and makes it emotionally compelling for potential buyers.

Next comes marketing—and this is where top-tier results are made.

I invest in high-quality photography, cinematic video, drone footage, 3D virtual tours, and 2D floorplans. These aren’t extras—they’re essentials in today’s market.

But visuals are just the beginning. I use a full-scale marketing plan: MLS, all the big real estate websites, social media ads, digital geofencing, targeted email campaigns, direct mail, open houses, and more to maximize visibility and attract qualified buyers.

Pricing your home correctly is everything.

Overpricing can lead to longer market times and a lower final sale price.

That’s why I provide a very accurate estimate of fair market value —looking closely at competing listings, recent sales, neighborhood trends, home features, ocean views, and beach proximity.

And because the market can shift quickly, I always finalize pricing just before listing, so it’s based on the most up-to-date data.”

When it comes to choosing a Realtor, experience truly matters because some homes and markets require a shift in strategy.

Savvy homesellers who want the best service avoid real estate ‘teams and groups’. It is a bit like using a big law firm.  You will talk to a partner in the firm initially, but then your file will get passed to junior associates with much less education, experience, and knowledge.

When you work with me, I personally handle your transaction. That includes the preparation, negotiation, paperwork, and closing.

Selling your home in Huntington Beach does not have to be stressful, and it does not have to take a long time.

With the right preparation, smart marketing, accurate pricing, and a proven local expert by your side, you’ll get the results you desire.

Advice for home buyersAdvice for home ownersCommunity News June 28, 2025

Scot Campbell is the #1 Ranked Huntington Beach Real Estate Agent for both 2024 & 2025 according to REAL TRENDS

Scot Campbell is the #1 Ranked Agent in Huntington Beach for both 2024 and 2025!

REAL TRENDS Verified Individual Agent Rankings by City

  >Huntington Beach, Ca:  

  >Award:                                    America’s Best by Volume

  >Individual Agent:                 Scot Campbell

  >Company:                              Coldwell Banker – Campbell Realtors

  >2024 #1 RANK:                     $40,821,450 ~ Based on 2023 sales data

 > 2025 #1 RANK:                       $67,360,000 ~ Based on 2024 sales data

 

RealTrends agent rankings have been featured in The Wall Street Journal, Newsweek, Inman, HousingWire, RISMedia, The Real Deal, and many other national & local news outlets.

Verified City Rankings – RealTrends announced the expansion into local city rankings in 2024!  Scot Campbell was Ranked #1 Individual Agent for Huntington Beach in the inaugural local city rankings, and the recent Verified 2025 Agent Rankings show he is again the #1 Individual Agent in Huntington Beach!

This Verified City Rankings program allows for top performing real estate agents and teams to join the industry’s most exclusive & verified list of real estate professionals.

The rankings allows the national power of RealTrends to shine a congratulatory spotlight on the top realtors working in local markets across the United States.

  • Verified Performance – RealTrends Verified analyzes Brokerage, Team, & Agent performance data, spotlighting the top 1.5% of real estate pros.
  • Track Record – RealTrends has been tracking and analyzing real estate performance data for 30 years.
  • Discovery – RealTrends helps benchmark Brokerages, Teams, & Agents against their competition and unlocks unique insights into their performance.

RealTrends Verified City Rankings makes it easier for home sellers to discover the agents that really dominate the market in their city.

To all my clients, it is an honor to receive this award!

I am very grateful to my past & current clients for their support, and their kind words… many naming me the “Best Realtor” in Huntington Beach in their testimonials.

Here is a link to my RealTrends ranking and profile on their website:  https://www.realtrends.com/agent-profile/scot-campbell-california/

Having thoughts of Selling?  I can answer all your questions, and if relocating is your desire after considering your options, I will help you prepare your home for the market and sell it for top dollar.

I am available my mobile phone/text: 714-336-0394 or email: Scot@CampbellRealtors.com

 

Scot Campbell is the #1 Ranked Huntington Beach Real Estate Agent for both 2024 & 2025 according to REAL TRENDS

Market Updates June 26, 2025

How is the Huntington Beach Market – June 2025

By Scot Campbell, Realtor 06/26/25 | Sources: Reports on Housing, Realtor MLS, NAR, Wikipedia

I have been selling real estate for over 30 years in Huntington Beach, and I have a formal education in real estate finance and economics.

So, my friends, past clients, and family often ask the familiar question: “How is the Market?”

The answer to that question is best answered by looking at what I consider the best indicator of market conditions. That “metric” is called the Days of Supply, and it is defined by:

The number of days it would take to sell every home currently on the market at the present rate of home sales if no new listings came onto the market.

Days of Supply will tell you if we are in a Buyer’s Market, Seller’s Market, or Balanced Market.

A reading below 60 days is a Strong Seller’s Market, over 120 days is a Strong Buyer’s Market, in between 60 and 120 is a Balanced Market.

Hands down, Days of Supply is  “The Best” indicator of what to expect if you put your home on the market. Using data I have recorded in my spreadsheet for over 10 years, I give clients like you an accurate prediction of market conditions so you can correctly price your home.


Last year at this time, we were experiencing Seller’s Market conditions with a reading of 54 days.

But the last six months has seen a lot of market distractions:  LA Fires, stock market fluctuations, tariffs, international politics, etc.

Since January, we have seen the Huntington Beach Days-of-Supply go from 81, to 119, Back down to 64, then up to 105, and now all the way back down to 60.

So, as of June 19, 2025, the Days-of-Supply is a Balanced Market but it is trending back toward the Seller’s Market range.

What does this mean for the market?

  • In contrast to 2023 and 2024 when nearly every home sold quickly, we are now seeing Some homes which sell, and others that do not.
  • The New Normal is for homes to be on the market for weeks or months, rather than just hours or days like previous years.
  • Successfully finding a buyer in June 2025 is a combination of preparation, correct pricing, and aggressive marketing.

Listing with the right broker really matters this year!

Call, text, or email me if you have questions.